Let's build together.
Talk with a senior engineer about your product idea, architecture, and what it would take to build it.
6
years on the market
73%
new clients come from referrals
510+
finished projects
80+
software engineers
Services we offer
- 01User Experience Design
> WHERE USER NEEDS MEET BUSINESS GOALS <
User experience design shapes how people interact with your digital products. It goes beyond visual design to address how systems work, feel, and solve real user problems. Our UX designers conduct research to understand user behavior and pain points before creating solutions. We map user journeys and build interactive prototypes that validate design decisions with real user feedback. Houston companies need UX design that handles complex projects across multiple industries. Legacy systems often frustrate users and slow down operations. We transform those pain points into positive experiences through information architecture and usability testing. The result is software that people actually want to use.
- Journey mapping and persona development
- Usability testing with target users
- Information architecture optimization
- Interactive prototypes for validation
- Accessibility compliance built in
> RESEARCH THAT DRIVES DESIGN DECISIONS <
How do you know what users actually need? Our UX research uncovers insights that shape every design decision.
- User interviews and observation
- Behavioral analytics review
- Competitive analysis
- Task flow optimization
- 02User Interface Design
> INTERFACES THAT WORK THE FIRST TIME <
UI design determines how users interact with your system every day. Good interface design reduces errors and training time. Bad interface design costs money through support tickets and abandoned workflows. We create visual design and interaction patterns that feel intuitive from the first click. Our UI/UX design process builds design systems that scale with your product. Micro interactions guide users through complex tasks. Responsive layouts work across devices without compromise. Houston businesses get interfaces that support their operations instead of fighting against them.
- Design system creation and governance
- Responsive layout implementation
- Micro interactions for user guidance
- Component libraries for consistency
- 03Product Design Services
> FROM PRODUCT DISCOVERY TO LAUNCH <
Product design connects UX research with the development process. We start with product discovery to define project goals and user expectations. Prototypes get tested before code gets written. This approach catches problems early when they cost less to fix. Houston companies working on digital solutions need design that supports the entire development lifecycle. Our team handles strategy through implementation support. The final product reflects both business objectives and user needs. Post launch optimization keeps the system evolving based on real usage data.
- Product discovery workshops
- Strategy and roadmap planning
- Prototype validation cycles
- Development handoff documentation
- Post launch optimization support
> WHERE USER NEEDS MEET BUSINESS GOALS <
User experience design shapes how people interact with your digital products. It goes beyond visual design to address how systems work, feel, and solve real user problems. Our UX designers conduct research to understand user behavior and pain points before creating solutions. We map user journeys and build interactive prototypes that validate design decisions with real user feedback. Houston companies need UX design that handles complex projects across multiple industries. Legacy systems often frustrate users and slow down operations. We transform those pain points into positive experiences through information architecture and usability testing. The result is software that people actually want to use.
- Journey mapping and persona development
- Usability testing with target users
- Information architecture optimization
- Interactive prototypes for validation
- Accessibility compliance built in
> RESEARCH THAT DRIVES DESIGN DECISIONS <
How do you know what users actually need? Our UX research uncovers insights that shape every design decision.
- User interviews and observation
- Behavioral analytics review
- Competitive analysis
- Task flow optimization
PRODUCTS BUILT ACROSS INDUSTRIES
Finance
Built for systems where latency, correctness, and auditability matter. We ship software with user experience design that handles real money, real risk, and real regulators. Enterprise dashboards and interfaces designed for precision.
Healthcare
Designed for workflows where data privacy and reliability are essential. We build software with UX research that fits clinical reality at places like the Texas Medical Center. Digital experiences that support care delivery.
Education
Platforms built to scale users, content, and outcomes simultaneously. From internal tools to student facing systems with user friendly interfaces that actually get used. Digital products designed for engagement and learning.
Construction
Software that mirrors how projects run in the real world. Scheduling, reporting, and coordination with interface design that supports existing workflows. Mobile apps for field teams who need functionality on site.
Technology
Complex systems, integrations, and internal platforms built to evolve. We step in when off the shelf tools stop meeting user expectations. Design projects that handle technical complexity with clear interfaces.
Startups
From first version to real traction without painting yourself into a corner. Built for speed now and hard decisions later. UX/UI that validates assumptions with real user feedback before scaling.
Compliance
Systems designed around controls, traceability, and change management. Built so audits become routine instead of fire drills. User interaction patterns that support industry standards and documentation requirements.
Energy
Infrastructure software built for long timelines and high stakes. Reliable systems for energy companies whose assets require precision. User experience that supports field operations and complex monitoring tasks.
Transparency at each stage
Discovery & Research
We audit audiences and competitors to define pain points, ensuring design solves your specific business challenges.
Design Strategy
Creating concepts and user flows to build an intuitive product structure and seamless interaction logic.
Iterative Prototyping
Real-time progress you can see, from wireframes to high-fidelity mockups that bring your digital vision to life.
Usability Testing
We validate every button and transition through real-world scenarios to eliminate friction before development.
Handoff & Support
Complete design systems and asset delivery with ongoing expert support to ensure pixel-perfect implementation.
Numbers Don’t Lie
Recent projects showcasing how we design, engineer, and deliver production-ready software solutions.
- Finance
- Energy
Deepwater Insights
Deepwater Insights delivers proprietary alternative data and niche research on the offshore drilling and energy sector to institutional investors, family offices, and high-net-worth individuals who require coverage that larger firms don't provide.- 100%Brand Continuity
- 2Platform Distribution
- 100%Paywall-Ready Content
- Real Estate
The building buyer
The Building Buyer is a Florida-based real estate investment firm co-founded by Dylan Troiano and Charles Hanlin. They acquire single-family, multifamily, and commercial properties across South Florida and beyond, with a focus on motivated seller opportunities.- 18Weekly hours saved
- 2+Years Ongoing partnership
- 1Fully owned Platform
- Education
- Non-Profit
WOVEN & NICE
Woven is a Spring Valley, NY nonprofit running the NICE program (New Training Inclusive Community Environment) in four Rockland County schools. Their team supports students through restorative practices, mediation, and professional development for teachers and administrators.- 4Schools Served
- 4Weeks to Launch
- 1STTime on Upwork
- Healthcare
CareInTouch
CareInTouch is a Bay Area home health agency providing skilled nursing and therapy services to patients referred from hospitals and clinics. With over 100 staff, they operate in one of the most complex and compliance-driven healthcare markets in the country.- 40% Reduction In Billing Errors
- 100+Staff Operations Managed
- 0Missed Compliance Deadlines
- Startup
Sparkle The Cleaning Service
Sparkle The Cleaning Service is a Detroit-area residential cleaning company with 10 years in business, connecting homeowners with vetted, insured independent cleaners through a subscription-based marketplace platform.- 75% Platform Transparency
- 2XPlatform Growth
- 40%Higher User Retention
- Startup
DineMate
DineMate is a Maryland-based dating and connecting platform built around verified profiles, restaurant reservations, and prepaid dining experiences. Founded to bring back authenticity to how people meet and connect.- 60% Time Saved
- 99%System Reliability
- 40%Higher User Retention
- Healthcare
Prior Authorization AI
Prior Authorization AI is a healthcare automation startup building AI-powered tools to streamline prior authorization for Medicare and Medicaid medical transportation providers in New Jersey.- 16Weekly hours saved
- 63%Admin time reduced
- 43%Fewer submission errors
- Education
Grand Central Language Services
Grand Central Language Services provides translation and interpretation for organizations operating in complex, multilingual environments. As demand grew, internal workflows became harder to manage. SoftDoes built a custom platform to streamline coordination, improve visibility, and support scalable operations.- 72%Workflow Reduction
- 48%Coordination Reduction
- 83%Visibility Increase
- Healthcare
FMY Orthodontics
FMY Orthodontics, a multi-location practice in West Tennessee, partnered with SoftDoes to replace a spreadsheet-based financial workflow with a custom web platform. The goal was to simplify how staff present treatment financing while allowing patients and families to review and complete decisions remotely.- 60%Workflow Reduction
- 75%Remote Adoption
- 5Locations Aligned
FORBIDDEN ALCHEMY
Forbidden Alchemy is a Shopify-based e-commerce store created for a bold, underground fashion brand rooted in metalcore and occult aesthetics. The goal was to deliver a high-impact online experience that reflects the brand’s dark identity while providing smooth, conversion-focused shopping for mobile-first users.- 68%Faster Checkout
- 41%Repeat Customers
- 35%Cart Abandonment
Bokeyno Motorsports
Bokeyno Motorsports is the leading mobile installer of vertical doors for high-performance cars. This Shopify website isn’t just about services—it’s a bold statement of power, style, and expertise. With a sharp layout, strong visuals, and real-world case studies, the site delivers all the information car enthusiasts need to book confidently and instantly.- 54%Booking Requests
- 43%Lead Conversion
- 32%Qualified Inquiries
ai document processing platform
A comprehensive talent solution designed to help companies attract, hire, and retain top talent more effectively. The platform combines AI-powered recruitment technology with employee financial wellbeing programs, enabling smarter hiring decisions while supporting employees’ financial stability and long-term engagement.- 62%Faster Processing Time
- 78%Less Manual Work
- 35%Improved Accuracy
WHAT IT WAS LIKE TO BUILD TOGETHER
Direct feedback from founders and product owners – including our partners right here in Houston, TX – after shipping, scaling, and maintaining real production systems.
WHAT CHANGED IN PRACTICE
Clients didn’t stay because of promises. They stayed because delivery became predictable, ownership was clear, and the product kept moving forward after launch.
- 01Direct Access to Senior Engineers
You work directly with the UX designers building your system. No account managers sitting between you and the team. No relays that lose context or delay decisions. Questions get answered by people who understand the code. Design decisions connect directly to implementation. This structure eliminates the information loss that derails complex projects.
- 02Predictable Delivery
Work is scoped, sequenced, and delivered in clear increments. You know what ships and when. No surprises that blow up timelines. No rushed rewrites because someone skipped validation. The development process follows a predictable rhythm. Your team delivered updates on schedule so planning stays reliable.
- 03Built to Last Past Launch
The system is designed for long term use, maintenance, and change. Launch is the starting point for your digital products. We build design systems that support evolution over years. Documentation and component libraries enable future teams. Post launch optimization is part of the plan. Your investment grows in value instead of becoming technical debt.
- 04No Babysitting Required
Clients were not managing the team or pushing work forward. Execution did not depend on reminders or check ins. Our team operates independently toward defined project goals. You get updates without micromanaging progress. Problems surface early with proposed solutions. Good communication means fewer meetings and better outcomes.
Frequently Asked Questions
How is communication handled during user experience design projects?
A PM leads updates, scope, and timelines for every UX design engagement. Engineers join planning sessions for technical clarity and tradeoffs. Decisions do not get lost in translation between business and development. You have clear communication channels established from project kickoff. Weekly updates cover progress, blockers, and next steps. Design decisions connect directly to the people implementing them.
What types of user experience design projects fit SoftDoes best?
Long term products, business critical systems, and software that needs maintenance after launch. We work on digital products where usability directly impacts operations. Complex projects across multiple industries benefit from our structured approach. Systems requiring design systems and component libraries are ideal. We handle enterprise dashboards and mobile applications with equal focus. If your product needs to evolve over years, we are a good fit.
Do you build MVPs with user experience design or only large systems?
We build MVPs when they are designed to grow into production systems. Throwaway demos are not our focus. MVP user experience design validates assumptions with real user feedback. The architecture supports scaling without rewrites. UX research informs what to build first and what to defer. Your MVP becomes the foundation for the final product instead of something you replace.
How do you handle scope and changes in UX design projects?
Work starts from a defined scope with clear project goals. Changes get discussed, estimated, and prioritized explicitly. We do not absorb scope changes silently and hope timelines hold. New requirements trigger conversations about tradeoffs and impact. Design decisions follow a structured change process. This approach protects both timelines and the quality of digital experiences.
What happens after user experience design launch?
We continue supporting, maintaining, and evolving the system. Product launch is the beginning of the relationship. Post launch optimization uses real usage data to improve experiences. Bug fixes and updates happen on a predictable schedule. Design systems get extended as new features ship. Your digital products stay aligned with user expectations over time.
Will we own the user experience design code and IP?
Yes. You own 100 percent of the code, repositories, and intellectual property from day one. Design files and documentation belong to you completely. Component libraries and design systems transfer with full rights. There are no licensing fees or ongoing ownership costs. You control your digital solutions without restrictions. This ownership model supports your long term business objectives.
What makes SoftDoes different from a typical UX design agency?
Senior engineers and UX designers work directly with you. Communication flows without layers of account managers. Predictable delivery replaces the chaos of volume based outsourcing. We focus on long term ownership instead of quick handoffs. Our team handles user experience design through implementation. Complex projects get the technical depth they require from the start.
How do you price user experience design projects?
Engagements are structured around clear scope and measurable outcomes. We focus on long term value instead of lowest upfront cost. Pricing reflects the seniority of UX designers working on your project. Complex projects get estimates that account for research and validation phases. You understand costs before work begins. This transparency supports your business goals and planning.
How I Built SoftDoes. From Solo Developer to Custom Software Development Company
In 2019, I was a freelance software engineer working from a small apartment in Ukraine. Today, I lead SoftDoes, a 70+ person AI focused custom software development company headquartered in Kansas City, Missouri. This is the story of how I built it, project by project, client by client, through a war and across continents.
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