Let's build together.
Talk with a senior engineer about your product idea, architecture, and what it would take to build it.
6
years on the market
73%
new clients come from referrals
510+
finished projects
80+
software engineers
Services we offer
- 01Product Design Services
> PRODUCT STRATEGY AND STRUCTURE <
We help structure new or existing products into clear releases and features that make sense for your business objectives. Our team works with you to prioritize scope, define milestones, and choose what belongs in version one versus later iterations. This reduces risk for Massachusetts startups and established companies that must show tangible results to boards and investors. We map user journeys, data flows, and edge cases so engineering can move faster without constant clarification, giving you strategic insight into what to build first.
- Release roadmap planning
- Feature prioritization frameworks
- User journey mapping
- Data flow clarity
- Risk focused scoping
> DESIGN EXECUTION AND HANDOFF <
We take signed off concepts into detailed UX and UI outputs ready for implementation. SoftDoes supplies design systems, component libraries, and annotated screens in tools like FIGMA, tailored for distributed teams in and outside Massachusetts. We stay engaged during development so the design remains consistent and realistic to build. This keeps product design services connected to real delivery instead of isolated documentation, supporting seamless integration between design and development.
- Implementation ready FIGMA files
- Design system foundations
- Responsive layouts defined
- Ongoing support during build
- 02User Experience Design
> SMART EXPERIENCES <
User experience design structures how people move through software. This includes navigation, flows, and feedback at every step. When UX fails, users get lost. Support tickets rise. Adoption stalls. Teams in Massachusetts lose time training people on confusing tools. Our UX work uses interviews, workflow analysis, and rapid prototyping to remove friction. We make tasks faster and simpler so your product gets used instead of abandoned. Companies in Boston and across Massachusetts come to us when internal tools feel inconsistent or customer portals are hard to use. We design experiences that shorten onboarding, reduce errors, and improve measurable outcomes such as completion rates. Our team brings expertise in market research and user testing to understand what your users actually need. We focus on the details that exceed user expectations without adding complexity. The result is software that people want to use, not software they tolerate.
- Task focused user flows
- Low friction navigation
- Reduced training time
- Lower support volume
- Higher completion rates
- 03User Interface Design
> INTERFACES THAT STAY OUT OF THE WAY <
We design layouts, typography, color, and components so products are consistent and easy to scan. Good UI disappears. Users complete tasks without thinking about the interface. The business problem we solve: scattered interfaces, mismatched screens, and slow changes that frustrate users and internal teams. Bad UI creates friction that compounds over time. It slows feature development and makes onboarding painful. Massachusetts companies need professional UI to compete with polished products used across the US. Users expect quality. SoftDoes builds reusable UI systems so future features can ship faster without redesigning from scratch. Our designers create user friendly interfaces that balance aesthetics with function. We deliver component libraries that your team can extend. This gives you a competitive advantage in crowded markets where attention to detail matters.
- Consistent design systems
- Accessible color and type choices
- Component libraries for faster development
- Responsive layouts for web and mobile
- Brand aligned visuals without clutter
> PRODUCT STRATEGY AND STRUCTURE <
We help structure new or existing products into clear releases and features that make sense for your business objectives. Our team works with you to prioritize scope, define milestones, and choose what belongs in version one versus later iterations. This reduces risk for Massachusetts startups and established companies that must show tangible results to boards and investors. We map user journeys, data flows, and edge cases so engineering can move faster without constant clarification, giving you strategic insight into what to build first.
- Release roadmap planning
- Feature prioritization frameworks
- User journey mapping
- Data flow clarity
- Risk focused scoping
> DESIGN EXECUTION AND HANDOFF <
We take signed off concepts into detailed UX and UI outputs ready for implementation. SoftDoes supplies design systems, component libraries, and annotated screens in tools like FIGMA, tailored for distributed teams in and outside Massachusetts. We stay engaged during development so the design remains consistent and realistic to build. This keeps product design services connected to real delivery instead of isolated documentation, supporting seamless integration between design and development.
- Implementation ready FIGMA files
- Design system foundations
- Responsive layouts defined
- Ongoing support during build
PRODUCTS BUILT ACROSS INDUSTRIES
Finance
We design custom software where timing, accuracy, and traceability are critical. Our product design services respect audits, approvals, and complex workflows that handle real money and real risk.
Healthcare
We create digital platforms that fit the real pace and limits of clinical work. Our product design services ensure sensitive data is handled carefully while workflows match how staff actually operate.
Education
We design interfaces that scale with more users, content, and outcomes. Our product design services keep engagement and usability at the center of every decision.
Construction
We build custom software that mirrors real project workflows and field constraints. Our product design services provide reliable tools aligned with how work happens on sites and in offices, supporting teams with practical solutions.
Technology
Complex systems and integrations need continuous evolution. We provide product design services that keep platforms flexible and ready for future projects.
Startups
We help young companies move from first version to real traction quickly. MVPs get built fast, and iteration happens often. Our product design services balance immediate speed with smart decisions for the future.
Compliance
Systems designed around controls, traceability, and change management require special care. We build digital platforms where every change can be traced and audits become routine rather than crisis.
Energy
Infrastructure software must handle long timelines and critical decisions. We design custom software ensuring reliable performance for essential systems.
Transparency at each stage
Discovery & Research
We audit audiences and competitors to define pain points, ensuring design solves your specific business challenges.
Design Strategy
Creating concepts and user flows to build an intuitive product structure and seamless interaction logic.
Iterative Prototyping
Real-time progress you can see, from wireframes to high-fidelity mockups that bring your digital vision to life.
Usability Testing
We validate every button and transition through real-world scenarios to eliminate friction before development.
Handoff & Support
Complete design systems and asset delivery with ongoing expert support to ensure pixel-perfect implementation.
Numbers Don’t Lie
Recent projects showcasing how we design, engineer, and deliver production-ready software solutions.
- Finance
- Energy
Deepwater Insights
Deepwater Insights delivers proprietary alternative data and niche research on the offshore drilling and energy sector to institutional investors, family offices, and high-net-worth individuals who require coverage that larger firms don't provide.- 100%Brand Continuity
- 2Platform Distribution
- 100%Paywall-Ready Content
- Real Estate
The building buyer
The Building Buyer is a Florida-based real estate investment firm co-founded by Dylan Troiano and Charles Hanlin. They acquire single-family, multifamily, and commercial properties across South Florida and beyond, with a focus on motivated seller opportunities.- 18Weekly hours saved
- 2+Years Ongoing partnership
- 1Fully owned Platform
- Education
- Non-Profit
WOVEN & NICE
Woven is a Spring Valley, NY nonprofit running the NICE program (New Training Inclusive Community Environment) in four Rockland County schools. Their team supports students through restorative practices, mediation, and professional development for teachers and administrators.- 4Schools Served
- 4Weeks to Launch
- 1STTime on Upwork
- Healthcare
CareInTouch
CareInTouch is a Bay Area home health agency providing skilled nursing and therapy services to patients referred from hospitals and clinics. With over 100 staff, they operate in one of the most complex and compliance-driven healthcare markets in the country.- 40% Reduction In Billing Errors
- 100+Staff Operations Managed
- 0Missed Compliance Deadlines
- Startup
Sparkle The Cleaning Service
Sparkle The Cleaning Service is a Detroit-area residential cleaning company with 10 years in business, connecting homeowners with vetted, insured independent cleaners through a subscription-based marketplace platform.- 75% Platform Transparency
- 2XPlatform Growth
- 40%Higher User Retention
- Startup
DineMate
DineMate is a Maryland-based dating and connecting platform built around verified profiles, restaurant reservations, and prepaid dining experiences. Founded to bring back authenticity to how people meet and connect.- 60% Time Saved
- 99%System Reliability
- 40%Higher User Retention
- Healthcare
Prior Authorization AI
Prior Authorization AI is a healthcare automation startup building AI-powered tools to streamline prior authorization for Medicare and Medicaid medical transportation providers in New Jersey.- 16Weekly hours saved
- 63%Admin time reduced
- 43%Fewer submission errors
- Education
Grand Central Language Services
Grand Central Language Services provides translation and interpretation for organizations operating in complex, multilingual environments. As demand grew, internal workflows became harder to manage. SoftDoes built a custom platform to streamline coordination, improve visibility, and support scalable operations.- 72%Workflow Reduction
- 48%Coordination Reduction
- 83%Visibility Increase
- Healthcare
FMY Orthodontics
FMY Orthodontics, a multi-location practice in West Tennessee, partnered with SoftDoes to replace a spreadsheet-based financial workflow with a custom web platform. The goal was to simplify how staff present treatment financing while allowing patients and families to review and complete decisions remotely.- 60%Workflow Reduction
- 75%Remote Adoption
- 5Locations Aligned
FORBIDDEN ALCHEMY
Forbidden Alchemy is a Shopify-based e-commerce store created for a bold, underground fashion brand rooted in metalcore and occult aesthetics. The goal was to deliver a high-impact online experience that reflects the brand’s dark identity while providing smooth, conversion-focused shopping for mobile-first users.- 68%Faster Checkout
- 41%Repeat Customers
- 35%Cart Abandonment
Bokeyno Motorsports
Bokeyno Motorsports is the leading mobile installer of vertical doors for high-performance cars. This Shopify website isn’t just about services—it’s a bold statement of power, style, and expertise. With a sharp layout, strong visuals, and real-world case studies, the site delivers all the information car enthusiasts need to book confidently and instantly.- 54%Booking Requests
- 43%Lead Conversion
- 32%Qualified Inquiries
ai document processing platform
A comprehensive talent solution designed to help companies attract, hire, and retain top talent more effectively. The platform combines AI-powered recruitment technology with employee financial wellbeing programs, enabling smarter hiring decisions while supporting employees’ financial stability and long-term engagement.- 62%Faster Processing Time
- 78%Less Manual Work
- 35%Improved Accuracy
WHAT IT WAS LIKE TO BUILD TOGETHER
Direct feedback from founders and product owners – including our partners right here in Massachusetts – after shipping, scaling, and maintaining real production systems.
WHAT CHANGED IN PRACTICE
Clients didn’t stay because of promises. They stayed because delivery became predictable, ownership was clear, and the product kept moving forward after launch.
- 01Direct Access to Senior Engineers
You work directly with the engineers and designers building your system. No account managers. No relays. No information loss between decisions and implementation. Our seniors understand tradeoffs between elegant design and real world constraints like tight deadlines and budgets. We bring expertise to every conversation, not just execution. This model works well for local teams that value honest feedback and fast iteration. You talk to the people doing the work.
- 02Predictable Delivery
Work is scoped, sequenced, and delivered in clear increments. Our product design services in Massachusetts rely on roadmaps, weekly updates, and visible progress so teams always know status. We surface risks early, adjust scope when needed, and avoid last minute rushes. No surprises. No rushed rewrites. No stalled releases. This predictability helps local teams coordinate with internal stakeholders, procurement, and engineering. We are comfortable with both smaller design sprints and larger multi month engagements.
- 03Built to Last Past Launch
The system is designed for long term use, maintenance, and change. Launch is the starting point, not the finish line. We focus on maintainability, modular patterns, and documentation so future teams can extend the product without starting over. This is especially important for Massachusetts companies planning long term platforms, not one off campaigns. We consider scaling, performance, and usability at larger user counts when defining UX and UI. SoftDoes treats product development as an ongoing journey.
- 04No Babysitting Required
Our teams manage their own progress, communication, and quality without constant oversight. We proactively propose solutions, raise issues, and keep Massachusetts clients informed without needing daily reminders. We come prepared to meetings with options, rationale, and next steps for product design services work. This lets founders and leaders focus on strategy, customers, and hiring instead of micromanaging design and build. We adapt to existing project management tools used by the client, such as JIRA or ASANA.
Technologies We Use
DESIGN TOOLS
VISUAL DESIGN
PROTOTYPING
COLLABORATION & WORKFLOW
Frequently Asked Questions
How is communication handled for product design projects?
A PM leads updates, scope, and schedules for every engagement. Designers and engineers join when technical or UX details need discussion. We use tools like Slack, email, and regular video calls sized to Massachusetts time zones. Decisions are documented so product design services work remains clear to all parties. Close collaboration happens without unnecessary meetings. You always know what is happening and why.
What types of projects are a good fit for SoftDoes?
We work on both shorter design sprints and longer product engagements. Ideal fits include new digital products, modernization of existing tools, and ongoing product design services in Massachusetts. We are comfortable working from very early concepts or existing production systems. Custom software development, mobile app development, web development, and app development all fall within our capabilities. Every project gets the attention it deserves.
Do you design for specific platforms or provide cross platform solutions?
We design for web, mobile, and cross platform products used across different devices. Our product design services in Massachusetts focus on consistent experiences between browser, iOS, and Android when required. We consider technical stacks and frameworks to keep designs realistic for digital platforms. Web dev and mobile patterns work together seamlessly.
How many revision rounds are included in the design process?
We usually plan several structured feedback rounds for each phase, such as wireframes and visual design. Our product design services favor smaller, frequent revisions instead of one very large review. Details are defined in the project scope and contract for Massachusetts clients. This approach speeds up decisions and improves quality through iteration.
What happens after launch of our new or redesigned product?
We provide ongoing support, maintenance, and iteration after launch. We monitor user feedback, performance, and business metrics to plan follow up design and improvement work. For Massachusetts companies, this means a development partner who stays engaged as real users start using the product. Custom software keeps evolving based on what you learn.
Will we own the code and IP for our custom product?
Yes. You own 100 percent of code, designs, repositories, and intellectual property from day one. SoftDoes hands over FIGMA files, documentation, and source code at agreed milestones. This matters for Massachusetts companies planning funding, acquisitions, or internal expansion. Custom software stays yours completely.
What makes SoftDoes different from a typical agency?
Senior led teams, direct communication, integrated product design and engineering, and focus on durable systems set us apart. Our product design services in Massachusetts are tightly linked to delivery, not just concepts. We do not push large junior teams or volume based outsourcing. Our portfolio demonstrates what a technology company focused on quality can achieve. We bring design experience and engineering together.
How do you price projects that include product design services?
We offer clear, outcome-driven engagements with project-based pricing and retainers for ongoing product design services. Our focus is long-term value and predictable costs. We create products supporting your marketing strategies and digital marketing goals through thoughtful design and development. Using essential and industrial design principles, we deliver solutions tailored to your specific needs.
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How I Built SoftDoes. From Solo Developer to Custom Software Development Company
In 2019, I was a freelance software engineer working from a small apartment in Ukraine. Today, I lead SoftDoes, a 70+ person AI focused <a href='https://softdoes.com/'>custom software development company</a> headquartered in Kansas City, Missouri. This is the story of how I built it, project by project, client by client, through a war and across continents.
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