U.S.-Based
Real Estate
The Building Buyer
Client
The Building Buyer
Industry
Real Estate
location
South Florida
Service
proprietary system
01.Overview
The Building Buyer needed a faster, more reliable way to find and follow up with motivated sellers across Florida's competitive real estate market.
Manual data gathering was consuming hours Dylan could not afford to lose. SoftDoes built a custom lead generation and data extraction platform that runs automatically every day, surfaces new opportunities, and handles initial seller outreach.
The result is a proprietary system The Building Buyer owns outright, with no dependence on third-party vendors or virtual assistants.
"Without SoftDoes, we would not be where we are today. Our growth has gone up tremendously in the past two years."
-Dylan Troiano, Co-Founder, The Building Buyer
02.Client background
The Building Buyer is a South Florida real estate investment firm focused on acquiring distressed and value-add properties. Co-founded in 2016 by Dylan Troiano and Charles Hanlon and based in the Fort Lauderdale area, the firm targets single-family and multifamily properties across South Florida with additional activity in Tampa, Jacksonville, and Orlando. The team operates lean, which makes operational efficiency a core competitive need.
03.Challenge & solution
Finding motivated sellers in real estate requires consistent, high-volume prospecting. For The Building Buyer, that meant manually combing through multiple external platforms to identify target properties.
The process was slow, repetitive, and pulled Dylan away from the higher-value work of analyzing deals and meeting sellers in person.
The team had considered paying virtual assistants to handle data extraction, but that came with its own problems: unpredictable availability, rising costs, and no ownership of the output.
Opportunity cost was the real issue. Every hour spent on data entry was an hour not spent in the field.
No scalable system for daily lead generation
Manual data extraction consumed hours of productive time
Dependence on outside vendors meant no control over cost or continuity
Inconsistent follow-up with prospective sellers
Limited ability to analyze market data across counties and neighborhoods
Growth was constrained by the time it took to find the next opportunity
SoftDoes built a fully automated lead generation and data extraction platform custom-built around The Building Buyer's sourcing strategy.
The system runs daily without manual input, populating a structured dataset Dylan's team can analyze and act on immediately. It converts a time-intensive manual process into a hands-free pipeline the firm owns entirely.
Automated extraction of property and seller data from targeted public source
Daily updates delivered directly to structured spreadsheets for review
Integrated outreach functionality to contact prospective sellers at scale
AI-assisted market analysis across counties and neighborhoods
No recurring third-party data costs or vendor dependencies
Ongoing development to add features as the business grows
04.Results
SoftDoes delivered a platform that turned a daily bottleneck into a competitive advantage. The Building Buyer now runs a fully autonomous lead generation machine that operates around the clock.
Hours of daily manual research eliminated
Proprietary lead database generated and updated automatically every day
Seller outreach handled at scale without additional headcount
Market data analyzed across multiple Florida counties and neighborhoods
Complete ownership of data and tooling with no vendor lock-in
Ongoing partnership with SoftDoes as capabilities continue to expand
"You invest in yourself, and by doing that you invest in your business and in a team that's willing to help you grow."
-Dylan Troiano, Co-Founder, The Building Buyer
