Let's build together.
Talk with a senior engineer about your product idea, architecture, and what it would take to build it.
6
years on the market
73%
new clients come from referrals
510+
finished projects
80+
software engineers
Services we offer
- 01Product Design Services
> END-TO-END PRODUCT THINKING <
Product design services connect business strategy, UX, UI, and engineering into a coherent whole. SoftDoes plans features, maps user journeys, and defines product scope alongside New York stakeholders. We focus on outcomes that matter: revenue growth, user retention, and operational efficiency for your company. This means your product idea becomes a buildable plan before development begins. We handle decision making around what to build first, what to defer, and what to skip entirely.
- Product discovery and framing
- Feature prioritization and roadmapping
- User journey mapping
- MVP definition for New York markets
- Stakeholder workshops
> FROM IDEA TO FIRST RELEASE <
Need to move from a rough idea to a launch-ready product in New York state?
- Rapid concept validation
- Market-aware product positioning
- Developer-ready assets and specs
- Support through pilot and first launch
- 02User Interface Design
> VISUAL DESIGN THAT BUILDS TRUST AND CLARITY <
User interface design defines layouts, typography, colors, components, and interaction states for your digital products. We create the visual design layer that users see and touch. Every button, form field, and screen gets considered for consistency and usability. Weak UI causes real problems: inconsistent screens across your product, poor branding that undermines trust, and confusing interfaces that frustrate users. New York companies operating in crowded markets need clear visual design to stand out. Internal tools need the same attention so your team actually uses them.
- Responsive web and mobile layouts
- Design systems and component libraries
- Accessible color and type choices
- Pixel-accurate design specs
- Interactive UI prototypes
- 03User Experience Design
> DESIGN THAT SHAPES HOW YOUR PRODUCT ACTUALLY WORKS <
User experience design focuses on structuring flows, information architecture, and interactions for digital products. We define how users move through your system, where they find what they need, and how they complete tasks without confusion. The design process starts with understanding your users and ends with tested prototypes. This solves real problems: low adoption rates, user confusion, high support tickets, and workflows that people abandon halfway through. For New York state companies serving busy customers and internal operations teams, strong UX means fewer calls to support and faster task completion across your target audience. Our UX work includes market research, wireframes, and interactive prototypes. We conduct usability testing to validate decisions before your team writes code. SoftDoes handles the research team work so your engineers can focus on building.
- Reduced onboarding friction
- Clear user flows for complex tasks
- Higher task completion rates
- Lower support requests
- User-tested prototypes ready for development
> END-TO-END PRODUCT THINKING <
Product design services connect business strategy, UX, UI, and engineering into a coherent whole. SoftDoes plans features, maps user journeys, and defines product scope alongside New York stakeholders. We focus on outcomes that matter: revenue growth, user retention, and operational efficiency for your company. This means your product idea becomes a buildable plan before development begins. We handle decision making around what to build first, what to defer, and what to skip entirely.
- Product discovery and framing
- Feature prioritization and roadmapping
- User journey mapping
- MVP definition for New York markets
- Stakeholder workshops
> FROM IDEA TO FIRST RELEASE <
Need to move from a rough idea to a launch-ready product in New York state?
- Rapid concept validation
- Market-aware product positioning
- Developer-ready assets and specs
- Support through pilot and first launch
PRODUCTS BUILT ACROSS INDUSTRIES
Finance
We design trading tools, risk dashboards, and investor portals for New York financial institutions, focusing on low-latency, clear data visualizations, and audit-ready flows for banks, fintech startups, and asset managers.
Healthcare
We create EHR extensions, patient portals, and clinical workflows for New York healthcare organizations, prioritizing HIPAA-compliant UX and stable interfaces for clinics, telehealth providers, and health platforms.
Education
We build scalable learning management and student engagement platforms for New York educational institutions, delivering tools that support thousands of users and real learning outcomes.
Construction
We design project tracking tools, field apps, and dashboards for New York construction firms, matching real-world workflows and handling offline constraints.
Technology
We develop internal platforms, integrations, and SaaS tools for New York tech companies, handling complex systems and multi-tenant architectures.
Startups
We help New York startups create MVPs that scale, working with early stage companies on tight timelines and budgets.
Compliance
We design audit-ready systems with controls and traceability for regulated New York companies in finance, healthcare, and education.
Energy
We build asset monitoring and analytics tools for New York energy companies, supporting long lifecycles and reliable data display.
Transparency at each stage
Discovery & Alignment
Defined goals and a precise roadmap ensure your vision is realized without unexpected pivots or hidden costs.
Technical Strategy
Senior engineers select the optimal tech stack with clear architectural reasoning for long-term scalability.
Iterative Development
Gain real-time access to code and staging environments with regular demos to track every milestone as it happens.
Careful Testing
Receive transparent QA, security, and performance audits to ensure a flawless and stable launch every time.
Deployment & Support
Stay in total control with full documentation and proactive monitoring to keep your systems running at peak performance.
Numbers Don’t Lie
Recent projects showcasing how we design, engineer, and deliver production-ready software solutions.
- Finance
- Energy
Deepwater Insights
Deepwater Insights delivers proprietary alternative data and niche research on the offshore drilling and energy sector to institutional investors, family offices, and high-net-worth individuals who require coverage that larger firms don't provide.- 100%Brand Continuity
- 2Platform Distribution
- 100%Paywall-Ready Content
- Real Estate
The building buyer
The Building Buyer is a Florida-based real estate investment firm co-founded by Dylan Troiano and Charles Hanlin. They acquire single-family, multifamily, and commercial properties across South Florida and beyond, with a focus on motivated seller opportunities.- 18Weekly hours saved
- 2+Years Ongoing partnership
- 1Fully owned Platform
- Education
- Non-Profit
WOVEN & NICE
Woven is a Spring Valley, NY nonprofit running the NICE program (New Training Inclusive Community Environment) in four Rockland County schools. Their team supports students through restorative practices, mediation, and professional development for teachers and administrators.- 4Schools Served
- 4Weeks to Launch
- 1STTime on Upwork
- Healthcare
CareInTouch
CareInTouch is a Bay Area home health agency providing skilled nursing and therapy services to patients referred from hospitals and clinics. With over 100 staff, they operate in one of the most complex and compliance-driven healthcare markets in the country.- 40% Reduction In Billing Errors
- 100+Staff Operations Managed
- 0Missed Compliance Deadlines
- Startup
Sparkle The Cleaning Service
Sparkle The Cleaning Service is a Detroit-area residential cleaning company with 10 years in business, connecting homeowners with vetted, insured independent cleaners through a subscription-based marketplace platform.- 75% Platform Transparency
- 2XPlatform Growth
- 40%Higher User Retention
- Startup
DineMate
DineMate is a Maryland-based dating and connecting platform built around verified profiles, restaurant reservations, and prepaid dining experiences. Founded to bring back authenticity to how people meet and connect.- 60% Time Saved
- 99%System Reliability
- 40%Higher User Retention
- Healthcare
Prior Authorization AI
Prior Authorization AI is a healthcare automation startup building AI-powered tools to streamline prior authorization for Medicare and Medicaid medical transportation providers in New Jersey.- 16Weekly hours saved
- 63%Admin time reduced
- 43%Fewer submission errors
- Education
Grand Central Language Services
Grand Central Language Services provides translation and interpretation for organizations operating in complex, multilingual environments. As demand grew, internal workflows became harder to manage. SoftDoes built a custom platform to streamline coordination, improve visibility, and support scalable operations.- 72%Workflow Reduction
- 48%Coordination Reduction
- 83%Visibility Increase
- Healthcare
FMY Orthodontics
FMY Orthodontics, a multi-location practice in West Tennessee, partnered with SoftDoes to replace a spreadsheet-based financial workflow with a custom web platform. The goal was to simplify how staff present treatment financing while allowing patients and families to review and complete decisions remotely.- 60%Workflow Reduction
- 75%Remote Adoption
- 5Locations Aligned
FORBIDDEN ALCHEMY
Forbidden Alchemy is a Shopify-based e-commerce store created for a bold, underground fashion brand rooted in metalcore and occult aesthetics. The goal was to deliver a high-impact online experience that reflects the brand’s dark identity while providing smooth, conversion-focused shopping for mobile-first users.- 68%Faster Checkout
- 41%Repeat Customers
- 35%Cart Abandonment
Bokeyno Motorsports
Bokeyno Motorsports is the leading mobile installer of vertical doors for high-performance cars. This Shopify website isn’t just about services—it’s a bold statement of power, style, and expertise. With a sharp layout, strong visuals, and real-world case studies, the site delivers all the information car enthusiasts need to book confidently and instantly.- 54%Booking Requests
- 43%Lead Conversion
- 32%Qualified Inquiries
ai document processing platform
A comprehensive talent solution designed to help companies attract, hire, and retain top talent more effectively. The platform combines AI-powered recruitment technology with employee financial wellbeing programs, enabling smarter hiring decisions while supporting employees’ financial stability and long-term engagement.- 62%Faster Processing Time
- 78%Less Manual Work
- 35%Improved Accuracy
WHAT IT WAS LIKE TO BUILD TOGETHER
Direct feedback from founders and product owners – including many of our partners right here in New York – after shipping, scaling, and maintaining real production systems.
WHAT CHANGED IN PRACTICE
Clients didn’t stay because of promises. They stayed because delivery became predictable, ownership was clear, and the product kept moving forward after launch.
- 01Direct Access to Senior Engineers
Clients in New York talk directly to senior product designers and engineers building their systems. This avoids long chains of account managers and reduces misunderstandings that slow projects down. Senior staff make product and UX decisions informed by real implementation constraints. When we discuss a feature, the person explaining tradeoffs is the same person who will build it. New York product design services from SoftDoes keep feedback cycles fast and decisions accurate because there are no layers to pass through.
- 02Predictable Delivery
Work is broken into clear milestones and design sprints with defined deliverables. Scope, priorities, and timelines are agreed upfront and revisited regularly as we learn more. New York companies see progress in visible increments like weekly design reviews and prototype updates. Our product design process reduces last-minute rushes, rewrites, and release delays. You always know where the project stands and what comes next.
- 03Built to Last Past Launch
Designs, design systems, and documentation prepare your product for years of change. We create reusable patterns, scalable information architecture, and maintainable UI systems. This matters for New York firms planning long-term digital roadmaps and product management across multiple releases. Our scalable product design approach treats launch as the starting point for ongoing improvements, not the finish line. Your investment in design pays dividends for years.
- 04No Babysitting Required
SoftDoes teams run with the plan without constant reminders from your side. We bring structured updates, clear questions, and proactive suggestions to New York clients. You do not have to micromanage day-to-day design tasks or push work forward. Our New York digital product design teams handle execution so your internal team can focus on strategy, operations, and growing the business.
Technologies We Use
DESIGN TOOLS
VISUAL DESIGN
PROTOTYPING
COLLABORATION & WORKFLOW
Frequently Asked Questions
How is communication handled in product design services in New York?
A project manager leads updates, scope discussions, and timeline management for New York clients. Senior designers and engineers join calls for planning sessions, technical tradeoffs, and design reviews where their expertise matters. For product design services in New York, most communication happens via weekly video calls, Slack for quick questions, and concise status reports. We align with Eastern Time business hours so you get responses during your workday.
What types of product design projects are a good fit for SoftDoes?
We work best on long-term products, business-critical systems, and platforms that need to evolve after launch. SoftDoes fits when a New York company needs ongoing product design collaboration rather than a one-time handoff. New York product design projects in regulated industries like finance, healthcare, or education match our expertise particularly well.
Do you build MVPs or only large product design systems?
We build MVPs designed to grow into production systems. Our MVP product design services focus on creating foundations that support real users and scale without requiring complete rebuilds. We avoid throwaway demos that cannot evolve into real products. This approach suits New York startups aiming for actual traction with customers, not just pitch decks for investors.
How do you handle scope and changes in product design projects?
Each engagement starts from a written scope and shared plan that both teams review. Changes happen, we expect them, but they are discussed, estimated, and prioritized explicitly rather than absorbed silently. Scope management in product design projects keeps New York stakeholders informed about tradeoffs and timeline impacts. You make decisions with full information rather than discovering surprises at delivery.
What happens after launch in product design services?
SoftDoes continues with support, maintenance, and new feature design after your product launches. We offer ongoing retainers or defined follow-on phases depending on what New York products need. Post-launch product design support includes tracking user feedback, reviewing analytics, and planning iterations based on real usage data. Launch starts the collaboration, not ends it.
Will we own the code and IP in product design projects?
Yes. The client owns 100% of code, design files, and intellectual property from day one. Repositories, Figma files, and documentation are shared or handed over based on your preference. IP ownership in product design projects matters for New York companies planning future investment rounds, acquisitions, or internal development. You control your assets completely.
What makes SoftDoes different from a typical product design agency?
SoftDoes brings senior talent, direct communication, and long-term thinking to every project. We operate as a New York product design agency alternative to volume-based outsourcing shops with heavy account management layers. Our team combines UI/UX expertise, AI and machine learning capabilities, cloud engineering, and data skills in one integrated group. You work with people who understand both design solutions and technical implementation.
How do you price product design projects?
We price around clear scope, defined outcomes, and team structure rather than hourly billing alone. SoftDoes offers both fixed-scope phases and longer-term partnership models for New York companies. Product design pricing in New York reflects senior talent and the collaboration depth we bring. We focus on long-term value rather than competing on lowest upfront cost.
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How I Built SoftDoes. From Solo Developer to Custom Software Development Company
In 2019, I was a freelance software engineer working from a small apartment in Ukraine. Today, I lead SoftDoes, a 70+ person AI focused <a href='https://softdoes.com/'>custom software development company</a> headquartered in Kansas City, Missouri. This is the story of how I built it, project by project, client by client, through a war and across continents.
