
Let's build together.
Talk with a senior engineer about your product idea, architecture, and what it would take to build it.
6
years on the market
73%
new clients come from referrals
510+
finished projects
80+
software engineers
Services we offer
- 01User Experience Design
> Research Driven User Experience Design in Aurora That Converts <
Aurora companies operating in regulated and competitive sectors need more than good looking screens. The UX design process has five key stages: defining the problem users face, conducting user research and gathering feedback, prototyping, testing and gathering feedback, and ongoing iteration and refinement. Our UX team starts every engagement with real users, not assumptions. We run user interviews, map journey maps, and define information architecture before a single pixel is placed. That means design decisions are rooted in data, not gut feeling. Poor user retention, low conversion rates, and high support ticket volume are symptoms of the same root cause: interfaces that ignore how users interact with your product. User experience design minimizes friction and prioritizes user needs at every step. We dig deeper into research findings to identify edge cases, reduce cognitive load, and create flows where primary actions are immediately apparent. The result is digital experiences that solve real problems for real users in Aurora and beyond.
- User research and persona development
- Journey mapping across touchpoints
- Information architecture planning
- Usability testing with real users
- Conversion optimization strategies
> STRATEGIC UX DESIGN PLANNING <
How does a structured UX strategy translate into measurable business outcomes? Evidence based design starts with understanding user needs and tasks, then aligns every design element with clear success metrics so your team can track progress from concept through post launch optimization.
- Design roadmaps tied to product goals
- Stakeholder alignment workshops
- Success metrics and business metrics tracking
- Long term planning for iterative improvement
- 02User Interface Design
> INTERFACES THAT USERS LOVE <
Visual design is where strategy becomes tangible. Our designers work on creating interfaces that maintain consistency across every screen, reducing the learning curve for new and returning users. We develop component libraries and design systems in Figma so that every button, form, and navigation element follows a uniform visual language. Accessibility is critical in successful UI UX design, and we treat WCAG compliance as a baseline requirement rather than an afterthought. Responsive design ensures your app or website performs across devices, which matters when a majority of web traffic comes from mobile. Inconsistent branding, poor visual hierarchy, and inaccessible design elements cost Aurora businesses trust and revenue. Clarity ensures the interface is easy to understand and use, while predictability improves usability through consistent design elements. Our UI design process connects brand identity with functional requirements so that every interaction feels intentional. We handle motion design, color systems, typography, and spacing as part of a unified visual system that your developers can implement without guesswork.
- Visual design systems and tokens
- Reusable component libraries
- Responsive and adaptive layouts
- Accessibility and WCAG compliance
- Brand integration across platforms
- 03Product Design Services
> END TO END PRODUCT DESIGN <
Taking a product from concept to launch requires more than wireframes. Our product design approach covers strategy, competitive analysis, prototype development, user validation, and design handoff. We work with co founders and product management teams to define MVPs, prioritize features, and avoid design debt before it accumulates. Prototyping allows testing design ideas before development begins, saving significant rework costs. Interactive prototypes are tested with users before engineering starts, so your team invests development resources only in validated design solutions. Fragmented design processes lead to misaligned teams, wasted sprints, and products that miss the mark. We connect design teams with developers through detailed specs, design tokens, and interaction guidelines that eliminate ambiguity during handoff. Simplified navigation helps users find information effortlessly, and goal oriented design makes primary actions immediately apparent. For Aurora startups and established companies alike, a disciplined product design process turns ideas into digital products that users actually want.
- Product strategy and roadmap alignment
- Design systems and component specs
- Interactive prototype development
- User validation and testing cycles
- Developer handoff documentation
> Research Driven User Experience Design in Aurora That Converts <
Aurora companies operating in regulated and competitive sectors need more than good looking screens. The UX design process has five key stages: defining the problem users face, conducting user research and gathering feedback, prototyping, testing and gathering feedback, and ongoing iteration and refinement. Our UX team starts every engagement with real users, not assumptions. We run user interviews, map journey maps, and define information architecture before a single pixel is placed. That means design decisions are rooted in data, not gut feeling. Poor user retention, low conversion rates, and high support ticket volume are symptoms of the same root cause: interfaces that ignore how users interact with your product. User experience design minimizes friction and prioritizes user needs at every step. We dig deeper into research findings to identify edge cases, reduce cognitive load, and create flows where primary actions are immediately apparent. The result is digital experiences that solve real problems for real users in Aurora and beyond.
- User research and persona development
- Journey mapping across touchpoints
- Information architecture planning
- Usability testing with real users
- Conversion optimization strategies
> STRATEGIC UX DESIGN PLANNING <
How does a structured UX strategy translate into measurable business outcomes? Evidence based design starts with understanding user needs and tasks, then aligns every design element with clear success metrics so your team can track progress from concept through post launch optimization.
- Design roadmaps tied to product goals
- Stakeholder alignment workshops
- Success metrics and business metrics tracking
- Long term planning for iterative improvement
PRODUCTS BUILT ACROSS INDUSTRIES
Finance
Secure transaction flows and compliance dashboards demand clear visual design and usability testing. We create fintech interfaces focused on trust, clarity, and data protection for sensitive financial information.
Healthcare
Patient portals and clinical workflows require intuitive interfaces that reduce errors and support care providers. Our UX designs prioritize accessibility, HIPAA compliance, and efficient task completion.
Education
Learning platforms need clear information architecture to keep users focused. We design educational tools with simplified navigation and content hierarchy to help learners and educators reach goals smoothly.
Construction
Project tracking dashboards must work reliably across devices and conditions. We design construction management interfaces that turn complex data into actionable insights for managers and crews.
Technology
SaaS and enterprise apps require design systems that ensure consistency as features grow. We help tech companies create scalable UI/UX solutions that ease onboarding and boost engagement.
Startups
Startups need rapid prototyping and user validation before engineering. Our product design services guide founders from concept to MVP with user research, interactive prototypes, and iterative testing.
Compliance
Audit platforms and regulatory tools demand precise workflows and clear system status. We design compliance interfaces that support accuracy, traceability, and transparency in regulated environments.
Energy
Energy dashboards present dense data operators must interpret quickly. Our UX research and visual design turn complex energy data into interfaces that enable confident decision-making under pressure.
Transparency at each stage
Discovery & Research
We audit audiences and competitors to define pain points, ensuring design solves your specific business challenges.
Design Strategy
Creating concepts and user flows to build an intuitive product structure and seamless interaction logic.
Iterative Prototyping
Real-time progress you can see, from wireframes to high-fidelity mockups that bring your digital vision to life.
Usability Testing
We validate every button and transition through real-world scenarios to eliminate friction before development.
Handoff & Support
Complete design systems and asset delivery with ongoing expert support to ensure pixel-perfect implementation.
Numbers Don’t Lie
Recent projects showcasing how we design, engineer, and deliver production-ready software solutions.

WHAT IT WAS LIKE TO BUILD TOGETHER
Direct feedback from founders and product owners – including our partners right here in Aurora, CO – after shipping, scaling, and maintaining real production systems.
WHAT CHANGED IN PRACTICE
Clients didn’t stay because of promises. They stayed because delivery became predictable, ownership was clear, and the product kept moving forward after launch.
- 01Direct Access to Senior Engineers
Every project at SoftDoes is led by a senior UX designer who owns the work from start to finish. There are no account managers relaying messages between you and the person actually doing the design work. You talk directly to the designer making decisions, which eliminates the communication overhead that slows most agency engagements. This matters in Aurora because local companies need partners who understand both the market context and the technical detail. Our designers carry soft skills alongside deep UX expertise, so conversations stay productive and aligned. Direct access means faster feedback loops, fewer misunderstandings, and better design outcomes.
- 02Predictable Delivery
Our design process follows structured phases with defined deliverables at each milestone. You know exactly what ships and when, so product launch planning stays on track. We set timelines based on realistic scope, not optimistic guesses, and communicate proactively when anything shifts. Aurora businesses planning around investor deadlines or market windows need this level of predictability. Each phase includes review points where your team can inspect progress and course correct before moving forward. Structured delivery means no surprises, no runaway timelines, and clear accountability at every stage.
- 03Built to Last Past Launch
We design with longevity in mind. Every component library, design system, and visual asset is structured so your internal team can extend and maintain it independently. Scalable design systems reduce future redesign costs and keep your product consistent as it evolves. Aurora companies investing in digital products need a design foundation that holds up through multiple release cycles, not something that needs replacing in six months. We document everything from design tokens to interaction patterns so nothing lives only in a designer's head. Your product keeps its quality long after our engagement ends.
- 04No Babysitting Required
Our UX team operates independently within agreed parameters. We do not require daily check ins or constant direction from your leadership to move forward. Clear briefs, structured feedback rounds, and transparent progress updates keep everyone aligned without consuming your calendar. Aurora founders and CTOs have enough on their plates without micromanaging a design team. We bring the discipline, tools, and process to stay on course while you focus on running your business. Quality stays high because our process is designed for autonomous, accountable execution.
Technologies We Use
DESIGN TOOLS
VISUAL DESIGN
PROTOTYPING
COLLABORATION & WORKFLOW
Frequently Asked Questions
How is communication handled during UX design projects?
We use a combination of Slack, scheduled video calls, and shared project boards to keep communication clear and accessible. Your team gets direct access to the UX designer and project lead, not a relay through account managers. Weekly updates summarize progress, upcoming deliverables, and any blockers. We document design decisions in shared spaces so context is never lost between meetings. Urgent questions get same day responses during business hours. This structure ensures alignment without requiring constant meetings on your end.
What types of user experience design projects are a good fit for SoftDoes?
We work across the full range, from early stage MVP prototyping to enterprise application redesigns with thousands of active users. Startup founders benefit from our rapid validation approach, while established companies bring us in for complex platform overhauls. Short engagements like UX audits and usability testing sprints are just as welcome as multi month product design partnerships. We adapt our process to match your scope, timeline, and team structure. The common thread is that every project we take on involves solving real usability problems for real users. If your product touches users, the project is a fit.
Do you design for specific platforms or provide cross platform UX solutions?
We handle web, iOS, Android, and desktop application design. Most projects require responsive design that adapts across devices, and we treat each platform's conventions and constraints seriously. Our design systems are structured to maintain visual and interaction consistency whether your users are on a phone, tablet, or desktop. When a product spans multiple platforms, we create shared component libraries and design tokens that keep the experience unified. Platform specific considerations like touch targets, navigation patterns, and system fonts are addressed during prototyping. The goal is a coherent experience everywhere your users interact with your product.
How many revision rounds are included in the UX design process?
Each project phase includes defined review and revision points, typically two to three rounds per major deliverable. We structure feedback collection so revisions are focused and productive rather than open ended. This prevents scope creep while ensuring your input genuinely shapes the final design. User feedback from usability testing often informs revisions alongside your internal team's input. If additional revision rounds are needed, we discuss scope adjustments transparently before proceeding. Our iterative approach means the design gets better with each cycle without dragging the timeline.
What happens after UX design launch?
Launch is where real learning begins. We offer post launch UX support that includes analytics review, usability testing with live users, and design iteration based on actual usage data. If issues surface, we diagnose root causes and prioritize fixes based on impact. Design system maintenance ensures your components stay current as your product evolves. We run quarterly UX audits for clients who want ongoing optimization. User satisfaction ties directly into long term business value, and our post launch work focuses on protecting and improving that metric.
Will we own the UX design code and intellectual property?
Yes. Upon project completion and final payment, full ownership of all design files, assets, documentation, and code transfers to you. This includes Figma files, component libraries, design tokens, and any prototypes created during the engagement. There are no licensing fees, usage restrictions, or ongoing royalties. You can modify, extend, or hand off these assets to any internal team or third party. We believe the work we create for your business belongs entirely to your business.
What makes SoftDoes different from a typical UX design agency?
Most agencies separate the people who sell from the people who design. At SoftDoes, the senior UX designer leading your project is the same person you talk to from kickoff through handoff. We combine deep user research capability with technical implementation knowledge, which means our design solutions account for engineering constraints from day one. Our unique offering is a structured, predictable process without the bureaucratic overhead of larger firms. We treat every engagement as a partnership, not a transaction. That combination of senior talent, technical fluency, and direct communication is what sets our UX work apart.
How do you price UX design projects?
We scope every project individually based on complexity, timeline, and deliverables. After an initial discovery conversation, we present a clear proposal with phases, milestones, and associated costs so there are no surprises. Our pricing reflects the seniority and focus of the UX design team assigned to your project. We align cost with the business outcomes you are targeting, whether that is improved conversion, reduced support load, or faster onboarding. Flexible engagement models are available for both fixed scope projects and ongoing retainers. Transparency in pricing is as important to us as transparency in our design process.
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How I Built SoftDoes. From Solo Developer to Custom Software Development Company
In 2019, I was a freelance software engineer working from a small apartment in Ukraine. Today, I lead SoftDoes, a 70+ person AI focused <a href='https://softdoes.com/'>custom software development company</a> headquartered in Kansas City, Missouri. This is the story of how I built it, project by project, client by client, through a war and across continents.










































