Ronald Diener: Expert Articles & Insights

Ronald Diener

Head of Solutions

Ronald Diener is Head of Solutions at SoftDoes and the primary point of contact for U.S. clients, leading discovery and managing engagements from first conversation through architecture, scoping, and proposal. As the first U.S. based member of the team, he works tirelessly to turn business goals into software that can be properly built and maintained. His specialty is rapid prototyping, using low code tools to put a working version of an idea in front of a client while the requirements are still taking shape. He came to software from the security industry, starting with a first program written in VBA, and has since worked across healthcare, real estate, fintech, construction, and SaaS. His writing focuses on the decisions founders face before development begins, from defining scope to choosing a platform and setting a realistic budget.

Latest Ronald's insights

Frequently Asked Questions

How is communication handled?

A PM leads updates, scope, and timelines. Engineers are brought in for planning, tradeoffs, and technical clarity so decisions don’t get lost in translation.

What types of projects are a good fit for SoftDoes?

Long-term products, business-critical systems, and software that needs to be maintained and evolved after launch.

Do you build MVPs or only large systems?

We build MVPs when they’re designed to grow into production systems. We don’t build throwaway demos.

How do you handle scope and changes?

Work starts from a defined scope. Changes are discussed, estimated, and prioritized explicitly — not absorbed silently.

What happens after launch?

We continue supporting, maintaining, and evolving the system. Launch is the beginning, not the end.

Will we own the code and IP?

Yes. You own 100% of the code, repositories, and intellectual property from day one.

What makes SoftDoes different from a typical agency?

Senior engineers, direct communication, predictable delivery, and long-term ownership — not volume-based outsourcing.

How do you price projects?

Engagements are structured around clear scope and outcomes. We focus on long-term value, not lowest upfront cost.