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User Experience Design in Atlanta, GAAtlanta Flag

We partner with product teams to reduce user errors, clarify complex workflows, and align UX with business strategy through research led methods.

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  • 6

    years on the market

  • 73%

    new clients come from referrals

  • 510+

    finished projects

  • 80+

    software engineers

Services we offer

  • 01User Experience Design

    > USER EXPERIENCE DESIGN <

    User experience design is the practice of shaping flows, interactions, and content so users can finish key tasks without friction. It addresses how people move through a system, where they get stuck, and what information they need at each step. At SoftDoes Atlanta, we focus on navigation clarity, information hierarchy, and task completion for complex web and mobile tools. This service reduces support tickets, training time, and confusion around critical workflows. User research involves gathering insights into target audiences through interviews, empathy maps, and field studies. Information architecture (IA) organizes and structures content to allow users to navigate systems effectively. Local teams use UX research, journey mapping, and usability studies to guide decision making instead of relying on assumptions. Examples include redesigning internal dashboards for accounting teams or client facing portals where users upload sensitive documents.

    • Faster task completion
    • Lower training overhead
    • Cleaner information flows
    • Reduced user errors
    • Research backed decisions

    > TURNING MESSY WORKFLOWS INTO CLEAR JOURNEYS <

    How do companies know when UX issues are blocking adoption or revenue? Signs include high support volume, abandoned features, and users creating workarounds outside your system. SoftDoes runs collaborative UX sprints with Atlanta product teams. These include stakeholder workshops, remote usability testing, and journey mapping sessions organized by user role. We document pain points, identify opportunities, and create prioritized backlogs that connect UX fixes to business goals.

    • Stakeholder mapping sessions
    • Remote usability reviews
    • Journey mapping by role
    • Prioritized UX backlog
  • 02User Interface Design

    > USER INTERFACE AND VISUAL DESIGN <

    User interface design is the visual and interactive layer that users touch every day. It includes typography, spacing, color, states, and interaction patterns that make interfaces feel coherent across different modules and devices. SoftDoes refines these elements so interfaces work predictably. Interaction design models how a system responds to human input and aims to minimize the user’s cognitive load. Consistent UI reduces confusion and helps users trust the digital product, which is crucial for decision making in complex tools. Our work covers accessibility, responsive layouts, and component libraries. Atlanta companies benefit from localized UI decisions such as language choices, error messaging tone, and support flows tuned to their teams. A beautiful interface means nothing if users cannot complete their tasks.

    • Clean visual hierarchy
    • Accessible color and contrast
    • Responsive layouts
    • Interactive states defined
    • Design handoff ready for code
  • 03Product Design Services

    > CONNECTING PRODUCT VISION WITH DAY TO DAY DESIGN WORK <

    Product design services at SoftDoes Atlanta link user research, opportunity framing, and feature definition into a single digital product strategy. A digital product strategy is a long term roadmap outlining the objectives and direction of a product or product line, focusing on how to satisfy market demands and meet customer needs while supporting broader business objectives. This work clarifies which problems to solve first, what to postpone, and how to measure success over time. We partner with product management to prioritize roadmaps based on evidence rather than opinion. Digital strategies rely on data analytics, providing insights that guide informed decision making. AI can enhance user experience by providing personalized recommendations, improving user engagement, and streamlining interactions through intelligent automation. Effective AI design in UX requires a focus on trust, transparency, and actionability. However, AI can accelerate the design process by generating layouts and components, but it cannot replace the critical user research and judgment needed to understand user needs and workflows.

    • Problem framing workshops
    • Roadmap input from UX
    • Evidence based prioritization
    • Concept validation prototypes
    • Metrics tied to business goals

> USER EXPERIENCE DESIGN <

User experience design is the practice of shaping flows, interactions, and content so users can finish key tasks without friction. It addresses how people move through a system, where they get stuck, and what information they need at each step. At SoftDoes Atlanta, we focus on navigation clarity, information hierarchy, and task completion for complex web and mobile tools. This service reduces support tickets, training time, and confusion around critical workflows. User research involves gathering insights into target audiences through interviews, empathy maps, and field studies. Information architecture (IA) organizes and structures content to allow users to navigate systems effectively. Local teams use UX research, journey mapping, and usability studies to guide decision making instead of relying on assumptions. Examples include redesigning internal dashboards for accounting teams or client facing portals where users upload sensitive documents.

  • Faster task completion
  • Lower training overhead
  • Cleaner information flows
  • Reduced user errors
  • Research backed decisions

> TURNING MESSY WORKFLOWS INTO CLEAR JOURNEYS <

How do companies know when UX issues are blocking adoption or revenue? Signs include high support volume, abandoned features, and users creating workarounds outside your system. SoftDoes runs collaborative UX sprints with Atlanta product teams. These include stakeholder workshops, remote usability testing, and journey mapping sessions organized by user role. We document pain points, identify opportunities, and create prioritized backlogs that connect UX fixes to business goals.

  • Stakeholder mapping sessions
  • Remote usability reviews
  • Journey mapping by role
  • Prioritized UX backlog

We Turn Technology Into Results

Partner with a team that blends technical precision, creative design, and business insight. We’ll help you launch, scale, and dominate your digital niche.

Get in touch

PRODUCTS BUILT ACROSS INDUSTRIES

Transparency at each stage

Discovery & Research

We audit audiences and competitors to define pain points, ensuring design solves your specific business challenges.

Design Strategy

Creating concepts and user flows to build an intuitive product structure and seamless interaction logic.

Iterative Prototyping

Real-time progress you can see, from wireframes to high-fidelity mockups that bring your digital vision to life.

Usability Testing

We validate every button and transition through real-world scenarios to eliminate friction before development.

Handoff & Support

Complete design systems and asset delivery with ongoing expert support to ensure pixel-perfect implementation.

We review interfaces, clarify priorities, and suggest next steps

Start with a focused discovery on your workflows, constraints, and strategy. No generic pitches, just clear solutions.

Get in touch

Numbers Don’t Lie

Recent projects showcasing how we design, engineer, and deliver production-ready software solutions.

  • Finance
  • Energy
2025

Deepwater Insights

Deepwater Insights delivers proprietary alternative data and niche research on the offshore drilling and energy sector to institutional investors, family offices, and high-net-worth individuals who require coverage that larger firms don't provide.
Outcome
A brand-aligned editorial platform with premium content architecture gave Deepwater Insights a professional home for its research and a direct channel to investors beyond social media.
  • 100%Brand Continuity
  • 2Platform Distribution
  • 100%Paywall-Ready Content
Deepwater Insights case study screenshot
  • Real Estate
2025

The building buyer

The Building Buyer is a Florida-based real estate investment firm co-founded by Dylan Troiano and Charles Hanlin. They acquire single-family, multifamily, and commercial properties across South Florida and beyond, with a focus on motivated seller opportunities.
Outcome
SoftDoes built a proprietary lead generation and data extraction system that replaced hours of manual research each day, freeing the team to focus on deals instead of data.
  • 18Weekly hours saved
  • 2+Years Ongoing partnership
  • 1Fully owned Platform
The building buyer case study screenshot
  • Education
  • Non-Profit
2025

WOVEN & NICE

Woven is a Spring Valley, NY nonprofit running the NICE program (New Training Inclusive Community Environment) in four Rockland County schools. Their team supports students through restorative practices, mediation, and professional development for teachers and administrators.
Outcome
A full website rebuild gave Woven a cleaner, more navigable donation experience and a stronger digital presence to support their push into new school districts.
  • 4Schools Served
  • 4Weeks to Launch
  • 1STTime on Upwork
WOVEN & NICE case study screenshot
  • Healthcare
2025

CareInTouch

CareInTouch is a Bay Area home health agency providing skilled nursing and therapy services to patients referred from hospitals and clinics. With over 100 staff, they operate in one of the most complex and compliance-driven healthcare markets in the country.
Outcome
SoftDoes built a custom compliance and billing monitoring app that eliminated missed deadlines, reduced revenue loss, and gave ownership real-time oversight of the entire care workflow.
  • 40% Reduction In Billing Errors
  • 100+Staff Operations Managed
  • 0Missed Compliance Deadlines
CareInTouch case study screenshot
  • Startup
2025

Sparkle The Cleaning Service

Sparkle The Cleaning Service is a Detroit-area residential cleaning company with 10 years in business, connecting homeowners with vetted, insured independent cleaners through a subscription-based marketplace platform.
Outcome
Launched a two-sided marketplace that removes the middleman from cleaning transactions, letting cleaners earn more while giving customers a transparent, trust-first booking experience.
  • 75% Platform Transparency
  • 2XPlatform Growth
  • 40%Higher User Retention
Sparkle The Cleaning Service case study screenshot
  • Startup
2025

DineMate

DineMate is a Maryland-based dating and connecting platform built around verified profiles, restaurant reservations, and prepaid dining experiences. Founded to bring back authenticity to how people meet and connect.
Outcome
A fully custom web app, live on AWS, replaced a stalled mobile build and gave a first-time founder a scalable foundation to pursue users, partnerships, and investor capital.
  • 60% Time Saved
  • 99%System Reliability
  • 40%Higher User Retention
DineMate case study screenshot
  • Healthcare
2025

Prior Authorization AI

Prior Authorization AI is a healthcare automation startup building AI-powered tools to streamline prior authorization for Medicare and Medicaid medical transportation providers in New Jersey.
Outcome
Replaced a 16-hour manual document collection process with an automated intake and submission pipeline, freeing the founder to focus on clinical oversight instead of clerical work.
  • 16Weekly hours saved
  • 63%Admin time reduced
  • 43%Fewer submission errors
Prior Authorization AI case study screenshot
  • Education
2025

Grand Central Language Services

Grand Central Language Services provides translation and interpretation for organizations operating in complex, multilingual environments. As demand grew, internal workflows became harder to manage. SoftDoes built a custom platform to streamline coordination, improve visibility, and support scalable operations.
Outcome
The new platform brought structure to daily operations, improving project organization, reducing manual coordination, and increasing visibility across workflows. The system now supports more reliable delivery and gives the team a foundation for growth.
  • 72%Workflow Reduction
  • 48%Coordination Reduction
  • 83%Visibility Increase
Grand Central Language Services case study screenshot
  • Healthcare
2025

FMY Orthodontics

FMY Orthodontics, a multi-location practice in West Tennessee, partnered with SoftDoes to replace a spreadsheet-based financial workflow with a custom web platform. The goal was to simplify how staff present treatment financing while allowing patients and families to review and complete decisions remotely.
Outcome
The new platform streamlined internal workflows and removed manual spreadsheet work while giving patients a more flexible, modern experience. Staff spend less time coordinating financing, and families can review and finalize plans from home with ease.
  • 60%Workflow Reduction
  • 75%Remote Adoption
  • 5Locations Aligned
FMY Orthodontics case study screenshot
2025

FORBIDDEN ALCHEMY

Forbidden Alchemy is a Shopify-based e-commerce store created for a bold, underground fashion brand rooted in metalcore and occult aesthetics. The goal was to deliver a high-impact online experience that reflects the brand’s dark identity while providing smooth, conversion-focused shopping for mobile-first users.
Outcome
We developed a custom Shopify theme, immersive product experiences, and mobile-responsive UX. Every visual element—from typography to interactions—was tailored to strengthen the emotional pull of the brand within alternative subcultures.
  • 68%Faster Checkout
  • 41%Repeat Customers
  • 35%Cart Abandonment
FORBIDDEN ALCHEMY case study screenshot
2024

Bokeyno Motorsports

Bokeyno Motorsports is the leading mobile installer of vertical doors for high-performance cars. This Shopify website isn’t just about services—it’s a bold statement of power, style, and expertise. With a sharp layout, strong visuals, and real-world case studies, the site delivers all the information car enthusiasts need to book confidently and instantly.
Outcome
With a mix of dynamic layouts, curated gallery sections, and fast-loading interactions, we kept the user journey focused on action—whether it’s learning about supported models or requesting a quote.
  • 54%Booking Requests
  • 43%Lead Conversion
  • 32%Qualified Inquiries
Bokeyno Motorsports case study screenshot
2026

ai document processing platform

A comprehensive talent solution designed to help companies attract, hire, and retain top talent more effectively. The platform combines AI-powered recruitment technology with employee financial wellbeing programs, enabling smarter hiring decisions while supporting employees’ financial stability and long-term engagement.
Outcome
The new software significantly reduced staff steps for presenting and managing patient financing, replacing a manual workflow with a single streamlined system and improving clarity for both staff and patients.
  • 62%Faster Processing Time
  • 78%Less Manual Work
  • 35%Improved Accuracy
ai document processing platform case study screenshot
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WHAT IT WAS LIKE TO BUILD TOGETHER

Direct feedback from founders and product owners – including our partners right here in Atlanta, GA – after shipping, scaling, and maintaining real production systems.

WHAT CHANGED IN PRACTICE

Clients didn’t stay because of promises. They stayed because delivery became predictable, ownership was clear, and the product kept moving forward after launch.

  • SoftDoes staffs Atlanta UX and product projects with senior designers and engineers who can discuss architecture, constraints, and user needs in the same conversation. Our UX designers bring deep understanding of both design systems and technical implementation. This approach avoids long communication chains where insights get lost between account managers and actual contributors. When senior people drive work directly, decisions happen faster. Experienced practitioners understand digital product tradeoffs, web development patterns, and integration details. This leads to better decision making. Senior people in the room mean faster alignment on business strategy, risk management, and technical feasibility.

  • SoftDoes keeps UX and product design work predictable for Atlanta teams through clear scopes and steady communication. We break milestones into visible stages from discovery to prototypes so stakeholders always know what is coming next.Regular check ins, design reviews, and shared boards make progress easy to track. Even when teams are remote, effective communication keeps everyone aligned. This predictability supports digital strategy by making UX timelines reliable inputs to broader product plans. We use practical tools instead of heavyweight process. Overhead stays low while visibility remains high. Your team can focus on their own priorities while we handle day to day design work.

  • SoftDoes designs experiences and design systems that remain useful long after launch day in Atlanta companies. The final product is not just screens. It is documentation, component libraries, and clear usage guidelines. Internal teams can extend work without constant external help. Our focus stays on resilient UX patterns, not one off screens that are hard to maintain. Design systems support emerging technologies and evolving digital product strategy.

  • SoftDoes teams work as autonomous partners for Atlanta clients. We do not require constant oversight to deliver results. Designers and engineers ask precise questions, propose options, and document decisions. This frees stakeholders to focus on their own work. Our creative approach combines independent execution with regular check points to keep alignment tight. This autonomy comes from experience with product teams, design systems, and complex challenges. We understand how to identify priorities and turn ideas into working designs. Regular check points maintain alignment without daily micromanagement.

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Let’s Build the Future of Your Business

Every great product starts with a conversation.
 At SoftDoes, we don’t just write code — we dive deep into your goals, understand your market, and find the fastest path from idea to impact.

Get in touch

Frequently Asked Questions

How is communication handled in a UX focused digital strategy project?

SoftDoes sets a clear communication rhythm with Atlanta clients. Weekly check ins, shared channels, and documented notes keep everyone aligned. Product management and UX leads attend the same calls so decisions around flows and priorities happen in one place. Design work, open questions, and risks are tracked in a single backlog visible to all stakeholders. We use collaboration tools like shared boards and commenting for asynchronous feedback. This approach supports long term digital strategy rather than disconnected one off tasks.

What types of projects are a good fit for SoftDoes UX teams?

SoftDoes works on digital product initiatives such as web platforms, internal tools, and mobile applications that need structured UX and a clear design process. Both new products and modernization of existing systems are appropriate, as long as there is a real problem to solve. Short discovery engagements, targeted UX audits, and multi quarter design partnerships all fit within our model. We focus on projects where user experience, decision making, and business goals intersect.

Do you design for specific platforms or support cross platform digital product experiences?

SoftDoes works across web, iOS, Android, and internal desktop tools. We focus on consistent UX patterns across platforms. Responsive design, adaptive layouts, and shared design systems keep experiences coherent even when users switch devices. Platform specific behaviors are respected while still aligning with a central digital product vision. Examples include dashboards used on laptops in the office and mobile views used in the field. Design systems are the structural tool that connects multiple platforms for Atlanta teams.

How many revision rounds are included in the design process?

SoftDoes works in iterative cycles. Each cycle includes review, feedback, and refinement of UX flows and UI screens. Expectations are defined at the start so Atlanta teams know how many structured review passes are planned for each phase. Small adjustments continue throughout the project as new information emerges from testing or stakeholder input. UX changes are treated as part of the design process, not late stage surprises. Early and frequent revisions reduce risk management challenges at the end.

What happens after launch of a redesigned experience?

SoftDoes often supports Atlanta clients beyond launch with UX monitoring, backlog grooming, and follow up usability checks. Analytics and user feedback are reviewed together to see which parts of the experience work well and which need refinement. Ongoing work may include design system updates, small interaction improvements, and support for new features. Launch is treated as the start of a new feedback loop for the digital product, not the end of engagement.

Who owns the cloud infrastructure accounts and configurations used in UX projects?

Client organizations retain ownership of their cloud accounts, analytics tools, and related configurations wherever possible. SoftDoes works inside those environments or uses shared access so Atlanta teams stay in control of their data. Any temporary environments created for UX testing are documented and can be transferred to the client when needed. This arrangement supports clear risk management and compliance expectations. UX and product decisions are grounded in the client’s own analytics and logging, not opaque third party setups.

What makes SoftDoes different from a typical design agency in Atlanta?

SoftDoes combines UX, engineering, and product thinking. Design decisions reflect technical and operational realities. Senior contributors drive projects directly without extra layers between designers, engineers, and stakeholders. Choosing a UI/UX design agency should involve reviewing their portfolio, awards, and certifications, as well as understanding their research methods and design processes. We focus on design systems, digital strategy, and long term maintainability rather than one time visual refreshes. SoftDoes works as a partner embedded with Atlanta product teams.

How do you approach pricing for UX and product design work?

Pricing depends on scope, complexity of the digital product, and depth of research or testing required. SoftDoes usually recommends a clearly defined discovery phase first, then more precise planning for later stages. Transparency in scope, deliverables, and communication frequency matters more than rigid formats. Investments in UX are linked to larger business strategy and organizational objectives.

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Talk with a senior engineer about your product idea, architecture, and what it would take to build it.

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