U.S.-Based
Startup
Altera
Client
Altera
Industry
Gaming
Scope
Landing page
Service
UX/UI & Branding
01.Overview
Altera is a multi-agent research company building digital humans: machines with fundamental human qualities. The team partners with game studios and developers to create previously impossible, agent-first gaming experiences.
The goal was to create a functional and attractive landing page, enabling users to easily navigate, explore game genres, popularity, and new releases.
The project features modern, user-friendly components designed for seamless customization and an excellent user experience.
Building digital human beings that live, love, and grow with us
We gained valuable insights from our target audience, allowing us to address user pain points effectively through a well-crafted design.
02.Client background
Altera builds on decades of computational neuroscience research to create digital human beings that live, love, and grow with us. The company shut down its applied research lab at MIT to advance and productize the leading agent research in gaming, and announced a $2M pre-seed round led by Andreessen Horowitz.
The product targets private owners, corporate clients, players, and gaming organizations with customized solutions. A typical user is a player who wants personalized character design, comfort and quality, and advanced platform technology, and whose biggest challenge is finding customization options that meet high character and functionality requirements.
03.Challenge & solution
Altera needed a landing page that could explain a complex, research-driven product to players, partners, and investors without losing them along the way.
User research surfaced several pain points the design had to address:
6 out of 10 users struggle during the personalization process.
7 out of 10 users lack confidence in the security of the company.
8 out of 10 users fear overpaying for unnecessary features.
The product architecture was complex and hard to communicate on a single page.
The experience had to work just as well on mobile devices as on desktop.
SoftDoes designed a landing page and brand system that combines gaming themes with functionality to provide a seamless user experience.
The design strategy was built around three principles:
Giving users control over the personalization of their characters through real-time visualization.
Simplifying complex architecture into a clear solution and targeting mobile devices.
Prioritizing onboarding so users are not lost during the initial product interaction.
Clear sections for the product, research, what Altera is building, and its founders.
A private beta sign-up flow for investors and partners.
The result is a sleek, adaptive landing page that presents Altera’s agent-first gaming vision in a simple, trustworthy way.
04.Results
The new landing page gave Altera a polished, user-friendly presence that exceeded the team’s expectations:
Dynamic customization: 98%
Streamlined navigation: 100%
Simplicity
Usability
Safety
Customization
Personalized persona design
Comfort and quality
Advanced platform technology
Responsive web experience
Adaptive design for mobile devices
Consistent branding across all touchpoints
''This team transformed our platform with a sleek, user-friendly design that exceeded our expectations.''
- Dr. Andrew Ahn, Chief Security Officer
