U.S.-Based
Small Business
Color & Harmony
Client
Color & Harmony
Industry
Interior design
Location
Kentucky, US
Service
Web Design & Dev
01.Overview
The Color & Harmony website was designed to reflect the brand’s refined aesthetic and professional expertise in interior design.
With a balance of elegance and functionality, the site provides a seamless user experience, showcasing the designer’s portfolio and services in an engaging and visually appealing way.
Scope of work: website design and development, UX/UI design, responsive layout, and brand-aligned visual aesthetics.
Bring Color & Harmony into your space
Professional color consultations to save you time, money, and bring your interior vision to life.
02.Client background
Color & Harmony is a Kentucky-based color consulting studio led by Diana Cartaya, a certified color strategist and designer. The studio helps homeowners and designers select the perfect hues to bring their vision to life, whether that means refreshing a single room or creating a cohesive color story for an entire home.
Its services include color consultations, space planning, and photoshopped color previews, built on a science-based color design process that uses hue, value, and chroma to take the stress out of finding the right color combinations.
03.Challenge & solution
Color & Harmony needed a digital presence that matched the elegance of its interior work and turned visitors into booked consultations.
The new website had to solve several problems at once:
Reflect the brand’s refined aesthetic and professional expertise.
Showcase the designer’s portfolio and services in an engaging way.
Explain a science-based color process in simple, approachable language.
Guide visitors clearly from first impression to booking a consultation.
Work flawlessly on mobile as well as desktop.
SoftDoes designed a minimalist, intuitive website that showcases the designer’s unique style, prioritizing seamless navigation and a strong portfolio focus.
The work moved through strategy, discovery, and solution phases:
Strategy: defining goals and functional requirements.
Discovery: research, user journey, brainstorming, and interviews.
Solution: user flow, UX design, UI concept, and a design system.
A landing page with a strong first impression, a sleek design, and a clear user journey that drives conversions.
A responsive layout designed to adapt to any device for a smooth experience on mobile.
This approach balanced design and functionality, delivering a seamless experience that aligns with the client’s vision and goals.
04.Results
The project enhanced user experience, engagement, and brand visibility, delivered in just 2 months of work:
50% increase in user engagement
45% conversion rate increase
1,500+ users of traffic
Revenue grew from $7,500 to $25,500+
$1,581 – $3,162 in services ordered on the website
2.7k user engagement index
Clean, intuitive interface
Seamless navigation with a strong portfolio focus
Clear user journey from first visit to booking
Responsive design for every device
Brand-aligned visual identity across web and print
Website delivered in 2 months
''This website truly reflects my style — elegant, functional, and effortless for clients to navigate.''
- Diana Cartaya, Founder of Color & Harmony
