U.S.-Based
Telecom
OQ Technology
Client
OQ Technology
Industry
Telecom
Location
San Francisco
Service
UX/UI & Branding
01.Overview
OQ Technology is the world’s first global satellite 5G IoT operator, providing uninterrupted cellular coverage for assets and machines anywhere on the planet.
SoftDoes delivered a coordinated redesign of the website that made it easier for users to delve deeper into the world of OQ Technology, covering UX and UI design, concept, branding, and 3D design.
The new website gave users a single, user-friendly platform and boosted sales for the client.
Clear strategy to meet user goals
Analysis, preparation, and decision: every step of the redesign was built around what users actually need from a satellite network provider.
02.Client background
OQ Technology connects IoT devices, machines, and people anywhere, even in the most remote locations and harshest environments. Its network serves energy and utilities, maritime, sustainability, logistics, agriculture, and security, and lets mobile operators (MNOs/MVNOs) enable global roaming for their users over its NTN satellite constellation.
In the research phase, SoftDoes collected user feedback to identify the problems associated with not having a normal network provider. 58% of people use local operators and complain about a lack of network and internet connection, while 32% use expensive operators and complain about tariffs and poor network quality.
03.Challenge & solution
Users were concerned about the old website, with poor navigation and difficulty accessing the rate plans page.
Studying the user flow and testing surfaced the key issues:
Poor navigation made it hard to explore OQ Technology’s products and services.
The rate plans page was difficult to reach.
Plan descriptions in the service packages were too thin to support a decision.
A/B testing showed users want package descriptions to contain only the information that matters to them.
Users compared OQ Technology against expensive legacy providers and needed clear cost arguments.
Analyzing the problem and team brainstorming led to a revamped website with improved navigation and easy access to the pricing plans page.
Key elements of the solution included:
A single, user-friendly platform with better pricing plans and enhanced user packages.
Clear Lite, Pro, Premium, and Enterprise plans with focused, relevant descriptions.
An ROI calculator and a monthly cost comparison against average legacy providers.
Dedicated pages for business, individuals, and MNOs/MVNOs.
A refreshed brand identity with 3D visuals and a responsive layout for desktop and mobile.
OQ Technology makes global connectivity affordable, and the new website now communicates that clearly.
04.Results
The coordinated redesign made it easier for users to delve deeper into the world of OQ Technology and boosted sales for the client:
Boosted sales for the client
Improved site navigation
Easy access to the pricing plans page
Clearer, more focused service package descriptions
Single, user-friendly platform
Better pricing plans and enhanced user packages
ROI calculator for cost planning
Monthly cost comparison with legacy providers
Dedicated flows for business, individuals, and operators
Refreshed brand identity across web and print
3D visuals for satellite technology
Responsive design for desktop and mobile
We make global connectivity affordable. Choose OQ Technology for effortless communication.
People who choose OQ Technology are thrilled with the quality of the network: seamless cellular coverage for assets and machines anywhere on the planet.
