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User Experience Design in Jacksonville, FLJacksonville Flag

SoftDoes partners with Jacksonville companies to create intuitive digital products through user centered design. Our team performs usability testing and iterative design process work that turns complex user needs into clear, accessible interfaces.

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  • 6

    years on the market

  • 73%

    new clients come from referrals

  • 510+

    finished projects

  • 80+

    software engineers

Services we offer

  • 01User Experience Design

    > BUILDING PRODUCTS USERS WANT TO USE <

    User centered design focuses on making products with a high degree of usability, ensuring convenience of use, manageability, effectiveness, and meeting user requirements. Creating personas, which are archetypes representing product users, helping guide decisions about product features, navigation, and aesthetics. User centered design emphasizes iterative processes, where user feedback is continuously integrated to refine and improve the product throughout its development. 

    • Ethnographic user research
    • Prototype creation and testing
    • Iterative refinement cycles
    • Accessibility first approach
    • Design system maintenance

    > PROCESS THAT ADAPTS TO YOUR NEEDS <

    How does our design process work in practice? Effective UX optimization follows a structured process that includes discovery and analysis, hypothesis development, design and prototyping, testing and validation, and implementation and monitoring.

    • Discovery workshops with stakeholders
    • Hypothesis driven design solutions
    • Rapid prototyping with user testing
    • Data analysis for continuous improvement
  • 02User Interface Design

    > VISUAL SYSTEMS THAT GUIDE USER DECISIONS <

    User Interface Design translates research findings into screens people can actually use. Our designers focus on typography, color contrast, interactive elements, and visual hierarchy that supports clarity and functionality. Consistency maintains a uniform design and behavior so users don’t have to relearn how to interact with different parts of the product. The goal is to simplify navigation, which reduces navigational fatigue and bounce rates, ultimately leading to higher conversion rates. Good design serves business objectives by making complex workflows feel simple. SoftDoes builds component libraries and design tokens that your development team can implement efficiently. Jacksonville companies benefit from UI work that performs across web, mobile, and desktop contexts.

    • Responsive layouts for all devices
    • Icon systems and visual hierarchy
    • Interactive component libraries
    • Dark mode and adaptive theming
    • Design to development handoff tools
  • 03Product Design Services

    > STRATEGY THAT CONNECTS PRODUCT TO MARKET <

    Product design services combine UX, UI, business strategy, and technical architecture into a unified approach. A digital product strategy is a long-term roadmap outlining the objectives and direction of a product or product line, focusing on how to satisfy market demands and meet customer needs. This discipline ensures your product not only addresses user needs but also aligns with business models and market viability. Effective execution of a digital product strategy is essential; without it, even the most meticulously crafted plan remains just a concept.

    Digital strategies rely on data analytics, providing insights that guide informed decision-making, helping to optimize products and services based on actual user feedback and behaviors. SoftDoes helps Jacksonville companies explore new ideas through parallel design approaches that create multiple alternatives simultaneously. We then refine the best options through iterations. This process gives you competitive edge in crowded markets.

    • MVP strategy and validation
    • Market research integration
    • Feature prioritization frameworks
    • Cross functional team alignment
    • Post launch optimization planning

> BUILDING PRODUCTS USERS WANT TO USE <

User centered design focuses on making products with a high degree of usability, ensuring convenience of use, manageability, effectiveness, and meeting user requirements. Creating personas, which are archetypes representing product users, helping guide decisions about product features, navigation, and aesthetics. User centered design emphasizes iterative processes, where user feedback is continuously integrated to refine and improve the product throughout its development. 

  • Ethnographic user research
  • Prototype creation and testing
  • Iterative refinement cycles
  • Accessibility first approach
  • Design system maintenance

> PROCESS THAT ADAPTS TO YOUR NEEDS <

How does our design process work in practice? Effective UX optimization follows a structured process that includes discovery and analysis, hypothesis development, design and prototyping, testing and validation, and implementation and monitoring.

  • Discovery workshops with stakeholders
  • Hypothesis driven design solutions
  • Rapid prototyping with user testing
  • Data analysis for continuous improvement

We Turn Technology Into Results

Partner with a team that blends technical precision, creative design, and business insight. We’ll help you launch, scale, and dominate your digital niche.

Get in touch

Transparency at each stage

Discovery & Research

We audit audiences and competitors to define pain points, ensuring design solves your specific business challenges.

Design Strategy

Creating concepts and user flows to build an intuitive product structure and seamless interaction logic.

Iterative Prototyping

Real-time progress you can see, from wireframes to high-fidelity mockups that bring your digital vision to life.

Usability Testing

We validate every button and transition through real-world scenarios to eliminate friction before development.

Handoff & Support

Complete design systems and asset delivery with ongoing expert support to ensure pixel-perfect implementation.

You need user experience design that performs

SoftDoes brings senior UX professionals who understand local business needs and global best practices. Our iterative design process turns customer needs into intuitive products your users will actually want to use. Contact us to discuss how we can create positive impact for your next project.

Get in touch

Numbers Don’t Lie

Recent projects showcasing how we design, engineer, and deliver production-ready software solutions.

  • Finance
  • Energy
2025

Deepwater Insights

Deepwater Insights delivers proprietary alternative data and niche research on the offshore drilling and energy sector to institutional investors, family offices, and high-net-worth individuals who require coverage that larger firms don't provide.
Outcome
A brand-aligned editorial platform with premium content architecture gave Deepwater Insights a professional home for its research and a direct channel to investors beyond social media.
  • 100%Brand Continuity
  • 2Platform Distribution
  • 100%Paywall-Ready Content
Deepwater Insights case study screenshot
  • Real Estate
2025

The building buyer

The Building Buyer is a Florida-based real estate investment firm co-founded by Dylan Troiano and Charles Hanlin. They acquire single-family, multifamily, and commercial properties across South Florida and beyond, with a focus on motivated seller opportunities.
Outcome
SoftDoes built a proprietary lead generation and data extraction system that replaced hours of manual research each day, freeing the team to focus on deals instead of data.
  • 18Weekly hours saved
  • 2+Years Ongoing partnership
  • 1Fully owned Platform
The building buyer case study screenshot
  • Education
  • Non-Profit
2025

WOVEN & NICE

Woven is a Spring Valley, NY nonprofit running the NICE program (New Training Inclusive Community Environment) in four Rockland County schools. Their team supports students through restorative practices, mediation, and professional development for teachers and administrators.
Outcome
A full website rebuild gave Woven a cleaner, more navigable donation experience and a stronger digital presence to support their push into new school districts.
  • 4Schools Served
  • 4Weeks to Launch
  • 1STTime on Upwork
WOVEN & NICE case study screenshot
  • Healthcare
2025

CareInTouch

CareInTouch is a Bay Area home health agency providing skilled nursing and therapy services to patients referred from hospitals and clinics. With over 100 staff, they operate in one of the most complex and compliance-driven healthcare markets in the country.
Outcome
SoftDoes built a custom compliance and billing monitoring app that eliminated missed deadlines, reduced revenue loss, and gave ownership real-time oversight of the entire care workflow.
  • 40% Reduction In Billing Errors
  • 100+Staff Operations Managed
  • 0Missed Compliance Deadlines
CareInTouch case study screenshot
  • Startup
2025

Sparkle The Cleaning Service

Sparkle The Cleaning Service is a Detroit-area residential cleaning company with 10 years in business, connecting homeowners with vetted, insured independent cleaners through a subscription-based marketplace platform.
Outcome
Launched a two-sided marketplace that removes the middleman from cleaning transactions, letting cleaners earn more while giving customers a transparent, trust-first booking experience.
  • 75% Platform Transparency
  • 2XPlatform Growth
  • 40%Higher User Retention
Sparkle The Cleaning Service case study screenshot
  • Startup
2025

DineMate

DineMate is a Maryland-based dating and connecting platform built around verified profiles, restaurant reservations, and prepaid dining experiences. Founded to bring back authenticity to how people meet and connect.
Outcome
A fully custom web app, live on AWS, replaced a stalled mobile build and gave a first-time founder a scalable foundation to pursue users, partnerships, and investor capital.
  • 60% Time Saved
  • 99%System Reliability
  • 40%Higher User Retention
DineMate case study screenshot
  • Healthcare
2025

Prior Authorization AI

Prior Authorization AI is a healthcare automation startup building AI-powered tools to streamline prior authorization for Medicare and Medicaid medical transportation providers in New Jersey.
Outcome
Replaced a 16-hour manual document collection process with an automated intake and submission pipeline, freeing the founder to focus on clinical oversight instead of clerical work.
  • 16Weekly hours saved
  • 63%Admin time reduced
  • 43%Fewer submission errors
Prior Authorization AI case study screenshot
  • Education
2025

Grand Central Language Services

Grand Central Language Services provides translation and interpretation for organizations operating in complex, multilingual environments. As demand grew, internal workflows became harder to manage. SoftDoes built a custom platform to streamline coordination, improve visibility, and support scalable operations.
Outcome
The new platform brought structure to daily operations, improving project organization, reducing manual coordination, and increasing visibility across workflows. The system now supports more reliable delivery and gives the team a foundation for growth.
  • 72%Workflow Reduction
  • 48%Coordination Reduction
  • 83%Visibility Increase
Grand Central Language Services case study screenshot
  • Healthcare
2025

FMY Orthodontics

FMY Orthodontics, a multi-location practice in West Tennessee, partnered with SoftDoes to replace a spreadsheet-based financial workflow with a custom web platform. The goal was to simplify how staff present treatment financing while allowing patients and families to review and complete decisions remotely.
Outcome
The new platform streamlined internal workflows and removed manual spreadsheet work while giving patients a more flexible, modern experience. Staff spend less time coordinating financing, and families can review and finalize plans from home with ease.
  • 60%Workflow Reduction
  • 75%Remote Adoption
  • 5Locations Aligned
FMY Orthodontics case study screenshot
2025

FORBIDDEN ALCHEMY

Forbidden Alchemy is a Shopify-based e-commerce store created for a bold, underground fashion brand rooted in metalcore and occult aesthetics. The goal was to deliver a high-impact online experience that reflects the brand’s dark identity while providing smooth, conversion-focused shopping for mobile-first users.
Outcome
We developed a custom Shopify theme, immersive product experiences, and mobile-responsive UX. Every visual element—from typography to interactions—was tailored to strengthen the emotional pull of the brand within alternative subcultures.
  • 68%Faster Checkout
  • 41%Repeat Customers
  • 35%Cart Abandonment
FORBIDDEN ALCHEMY case study screenshot
2024

Bokeyno Motorsports

Bokeyno Motorsports is the leading mobile installer of vertical doors for high-performance cars. This Shopify website isn’t just about services—it’s a bold statement of power, style, and expertise. With a sharp layout, strong visuals, and real-world case studies, the site delivers all the information car enthusiasts need to book confidently and instantly.
Outcome
With a mix of dynamic layouts, curated gallery sections, and fast-loading interactions, we kept the user journey focused on action—whether it’s learning about supported models or requesting a quote.
  • 54%Booking Requests
  • 43%Lead Conversion
  • 32%Qualified Inquiries
Bokeyno Motorsports case study screenshot
2026

ai document processing platform

A comprehensive talent solution designed to help companies attract, hire, and retain top talent more effectively. The platform combines AI-powered recruitment technology with employee financial wellbeing programs, enabling smarter hiring decisions while supporting employees’ financial stability and long-term engagement.
Outcome
The new software significantly reduced staff steps for presenting and managing patient financing, replacing a manual workflow with a single streamlined system and improving clarity for both staff and patients.
  • 62%Faster Processing Time
  • 78%Less Manual Work
  • 35%Improved Accuracy
ai document processing platform case study screenshot
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WHAT IT WAS LIKE TO BUILD TOGETHER

Direct feedback from founders and product owners – including our partners right here in Jacksonville, FL – after shipping, scaling, and maintaining real production systems.

WHAT CHANGED IN PRACTICE

Clients didn’t stay because of promises. They stayed because delivery became predictable, ownership was clear, and the product kept moving forward after launch.

  • You work directly with experienced UX professionals who understand both design principles and technical constraints. Our team members have handled enterprise projects across multiple platforms and industry contexts. There are no junior intermediaries filtering your feedback or diluting your requirements. Direct access means faster decisions and better outcomes for your business objectives.

  • We structure UX projects around clear milestones and transparent communication. Each phase has defined deliverables including wireframes, prototypes, and tested design systems. You know what to expect at each stage because we communicate progress consistently. Ongoing research ensures optimization efforts remain aligned with evolving user needs, helping to catch emerging issues before they escalate. Budget constraints get addressed upfront so there are no surprises.

  • Design systems we create are lean, modular, and maintainable over time. A well-structured approach to digital product strategy involves two essential phases: formulation, which sets the foundation, and validation, which tests and iterates on the strategy. Your product continues improving after initial release through ongoing user feedback collection and analytics. We build component libraries your development team can extend without recreating work. Post launch optimization is part of our standard approach because products need to evolve with customer needs. The goal of user centered design is to ensure that products are designed with the end user in mind, leading to higher satisfaction and usability.

  • Our team operates independently once objectives are clear. Parallel design, which involves creating multiple design alternatives simultaneously, can complement iterative design by allowing for a broader exploration of solutions before refining the best ideas through iterations. We bring new designs and solutions to reviews rather than waiting for direction on every decision. Your operations leaders can focus on their core work while we handle UX execution. Problems get identified and addressed proactively through our structured testing process. You get a technical partner, not a resource that needs constant management.

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Let’s Build the Future of Your Business

Every great product starts with a conversation.
 At SoftDoes, we don’t just write code — we dive deep into your goals, understand your market, and find the fastest path from idea to impact.

Get in touch

Frequently Asked Questions

How is communication handled in user experience design?

We establish clear communication channels during project kickoff based on your team preferences. Weekly status updates keep stakeholders informed about progress and any emerging concerns. Your designated point of contact has direct access to senior designers working on your project. Research helps you prioritize which areas need attention most urgently, revealing friction points that cause users to abandon tasks and quantifying satisfaction levels across segments. We use collaborative tools that let you provide user feedback directly on prototypes and designs. All decisions and rationale get documented so your team maintains full visibility into our design process.

What types of user experience design projects are a good fit for SoftDoes?

SoftDoes handles projects ranging from MVP design for early stage products to enterprise platform redesigns. The demand for UX designers is rising within local tech, finance, and logistics sectors. We work with companies at various stages who need professional user experience design that achieves real business results. Short engagements like landing pages or usability audits fit our model. Complex multi year product development programs also benefit from our structured approach. The key factor is whether you value quality UX work that follows user centered design principles.

Do you design for specific platforms or provide cross-platform user experience solutions?

Our team creates design solutions for web, mobile, tablet, and desktop applications. We ensure layouts, flows, and interactions translate well across devices with appropriate adaptations for each context. Responsive design is standard for web projects. Native mobile patterns get applied to iOS and Android work. We consider touch versus mouse versus keyboard interactions during our iterative design process. Your users get consistent experiences regardless of how they access your product.

How many revision rounds are included in the iterative design process?

Iterative design involves intentional repetition of design steps to improve usability, with each version evaluated through usability testing before proceeding to the next iteration. We typically include multiple revision rounds at each project phase covering wireframes, visual designs, and prototypes. Specific numbers get defined in your project scope based on complexity and budget. Our collaborative process incorporates user feedback continuously rather than saving all changes for formal revision cycles. This approach catches issues early when they are easier to address.

What happens after product launch in user experience design projects?

Products need ongoing attention to maintain quality user experience. We offer post launch support including usability testing to identify emerging issues and analytics review to measure success against your business objectives. Design system updates keep your interface consistent as new features get added. User feedback collection provides insights for future improvements. Digital strategies rely on data analytics, providing insights that guide informed decision-making, helping to optimize products and services based on actual user feedback and behaviors.

Will we own the design code and intellectual property?

Yes. All design files, prototypes, component libraries, and related assets transfer to you upon project completion. You receive full source files in standard formats your team can edit and extend. Documentation accompanies deliverables so your internal designers or future partners can maintain the work. There are no ongoing licensing fees or restrictions on how you use what we create. Your investment results in assets you own completely.

What makes SoftDoes different from a typical user experience design agency?

We combine user experience design expertise with deep technical engineering capabilities. This means our UX work integrates naturally with backend architecture, data systems, and emerging technologies like AI. You get a technical partner who understands both design principles and implementation constraints. Our team members have handled complex projects across regulated industries where quality matters. We plan for lasting impact rather than quick deliverables that create problems later.

How do you price user experience design projects?

Pricing reflects project scope, complexity, timeline, and the specific resources required. We provide transparent estimates after understanding your requirements during initial discovery conversations. Value based pricing ensures you understand exactly what you receive at each investment level. There are no hidden fees or surprise charges during the engagement.

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Discuss Your Project

This is a no-pressure, 30-minute conversation. We will talk through what you are building, identify risks or unknowns, and outline what it would take to do it right.

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Let's build together.

Talk with a senior engineer about your product idea, architecture, and what it would take to build it.

Upload File