
Let's build together.
Talk with a senior engineer about your product idea, architecture, and what it would take to build it.
6
years on the market
73%
new clients come from referrals
510+
finished projects
80+
software engineers
Services we offer
- 01User Experience Design
> BUILDING PRODUCTS USERS WANT TO USE <
User centered design focuses on making products with a high degree of usability, ensuring convenience of use, manageability, effectiveness, and meeting user requirements. Creating personas, which are archetypes representing product users, helping guide decisions about product features, navigation, and aesthetics. User centered design emphasizes iterative processes, where user feedback is continuously integrated to refine and improve the product throughout its development.
- Ethnographic user research
- Prototype creation and testing
- Iterative refinement cycles
- Accessibility first approach
- Design system maintenance
> PROCESS THAT ADAPTS TO YOUR NEEDS <
How does our design process work in practice? Effective UX optimization follows a structured process that includes discovery and analysis, hypothesis development, design and prototyping, testing and validation, and implementation and monitoring.
- Discovery workshops with stakeholders
- Hypothesis driven design solutions
- Rapid prototyping with user testing
- Data analysis for continuous improvement
- 02User Interface Design
> VISUAL SYSTEMS THAT GUIDE USER DECISIONS <
User Interface Design translates research findings into screens people can actually use. Our designers focus on typography, color contrast, interactive elements, and visual hierarchy that supports clarity and functionality. Consistency maintains a uniform design and behavior so users don’t have to relearn how to interact with different parts of the product. The goal is to simplify navigation, which reduces navigational fatigue and bounce rates, ultimately leading to higher conversion rates. Good design serves business objectives by making complex workflows feel simple. SoftDoes builds component libraries and design tokens that your development team can implement efficiently. Jacksonville companies benefit from UI work that performs across web, mobile, and desktop contexts.
- Responsive layouts for all devices
- Icon systems and visual hierarchy
- Interactive component libraries
- Dark mode and adaptive theming
- Design to development handoff tools
- 03Product Design Services
> STRATEGY THAT CONNECTS PRODUCT TO MARKET <
Product design services combine UX, UI, business strategy, and technical architecture into a unified approach. A digital product strategy is a long-term roadmap outlining the objectives and direction of a product or product line, focusing on how to satisfy market demands and meet customer needs. This discipline ensures your product not only addresses user needs but also aligns with business models and market viability. Effective execution of a digital product strategy is essential; without it, even the most meticulously crafted plan remains just a concept.
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Digital strategies rely on data analytics, providing insights that guide informed decision-making, helping to optimize products and services based on actual user feedback and behaviors. SoftDoes helps Jacksonville companies explore new ideas through parallel design approaches that create multiple alternatives simultaneously. We then refine the best options through iterations. This process gives you competitive edge in crowded markets.
- MVP strategy and validation
- Market research integration
- Feature prioritization frameworks
- Cross functional team alignment
- Post launch optimization planning
> BUILDING PRODUCTS USERS WANT TO USE <
User centered design focuses on making products with a high degree of usability, ensuring convenience of use, manageability, effectiveness, and meeting user requirements. Creating personas, which are archetypes representing product users, helping guide decisions about product features, navigation, and aesthetics. User centered design emphasizes iterative processes, where user feedback is continuously integrated to refine and improve the product throughout its development.
- Ethnographic user research
- Prototype creation and testing
- Iterative refinement cycles
- Accessibility first approach
- Design system maintenance
> PROCESS THAT ADAPTS TO YOUR NEEDS <
How does our design process work in practice? Effective UX optimization follows a structured process that includes discovery and analysis, hypothesis development, design and prototyping, testing and validation, and implementation and monitoring.
- Discovery workshops with stakeholders
- Hypothesis driven design solutions
- Rapid prototyping with user testing
- Data analysis for continuous improvement
PRODUCTS BUILT ACROSS INDUSTRIES
Finance
Regulatory demands require compliance-focused interfaces that reduce user friction during complex workflows. Our team creates secure, intuitive financial UX strategies that balance user needs with audit requirements.
Healthcare
Patient portals need accessibility for all users. Our user centered design meets HIPAA standards while enhancing satisfaction for medical staff and patients.
Education
Learning platforms benefit from UX that adapts to diverse users. Our team builds tools with clear navigation and intuitive features to engage learners.
Construction
Mobile interfaces support field workers under budget constraints. Dashboards display complex data simply. Research targets construction-specific workflow needs.
Technology
Software companies need user friendly interfaces with cutting edge tech. SoftDoes builds modular products that adapt to technology changes.
Startups
Early companies face tight budgets and fast market fit needs. Paper prototypes enable rapid iterations. Our MVP approach validates ideas efficiently.
Compliance
Interfaces guide users through workflows clearly. Our evolving digital strategies integrate compliance naturally into user flows.
Energy
Dashboards present real time data for quick decisions. Visual hierarchy highlights critical info. Our approach supports field and executive needs.
Transparency at each stage
Discovery & Research
We audit audiences and competitors to define pain points, ensuring design solves your specific business challenges.
Design Strategy
Creating concepts and user flows to build an intuitive product structure and seamless interaction logic.
Iterative Prototyping
Real-time progress you can see, from wireframes to high-fidelity mockups that bring your digital vision to life.
Usability Testing
We validate every button and transition through real-world scenarios to eliminate friction before development.
Handoff & Support
Complete design systems and asset delivery with ongoing expert support to ensure pixel-perfect implementation.
You need user experience design that performs
SoftDoes brings senior UX professionals who understand local business needs and global best practices. Our iterative design process turns customer needs into intuitive products your users will actually want to use. Contact us to discuss how we can create positive impact for your next project.

Numbers Don’t Lie
Recent projects showcasing how we design, engineer, and deliver production-ready software solutions.

WHAT IT WAS LIKE TO BUILD TOGETHER
Direct feedback from founders and product owners – including our partners right here in Jacksonville, FL – after shipping, scaling, and maintaining real production systems.
WHAT CHANGED IN PRACTICE
Clients didn’t stay because of promises. They stayed because delivery became predictable, ownership was clear, and the product kept moving forward after launch.
- 01Direct Access to Senior Engineers
You work directly with experienced UX professionals who understand both design principles and technical constraints. Our team members have handled enterprise projects across multiple platforms and industry contexts. There are no junior intermediaries filtering your feedback or diluting your requirements. Direct access means faster decisions and better outcomes for your business objectives.
- 02Predictable Delivery
We structure UX projects around clear milestones and transparent communication. Each phase has defined deliverables including wireframes, prototypes, and tested design systems. You know what to expect at each stage because we communicate progress consistently. Ongoing research ensures optimization efforts remain aligned with evolving user needs, helping to catch emerging issues before they escalate. Budget constraints get addressed upfront so there are no surprises.
- 03Built to Last Past Launch
Design systems we create are lean, modular, and maintainable over time. A well-structured approach to digital product strategy involves two essential phases: formulation, which sets the foundation, and validation, which tests and iterates on the strategy. Your product continues improving after initial release through ongoing user feedback collection and analytics. We build component libraries your development team can extend without recreating work. Post launch optimization is part of our standard approach because products need to evolve with customer needs. The goal of user centered design is to ensure that products are designed with the end user in mind, leading to higher satisfaction and usability.
- 04No Babysitting Required
Our team operates independently once objectives are clear. Parallel design, which involves creating multiple design alternatives simultaneously, can complement iterative design by allowing for a broader exploration of solutions before refining the best ideas through iterations. We bring new designs and solutions to reviews rather than waiting for direction on every decision. Your operations leaders can focus on their core work while we handle UX execution. Problems get identified and addressed proactively through our structured testing process. You get a technical partner, not a resource that needs constant management.
Frequently Asked Questions
How is communication handled in user experience design?
We establish clear communication channels during project kickoff based on your team preferences. Weekly status updates keep stakeholders informed about progress and any emerging concerns. Your designated point of contact has direct access to senior designers working on your project. Research helps you prioritize which areas need attention most urgently, revealing friction points that cause users to abandon tasks and quantifying satisfaction levels across segments. We use collaborative tools that let you provide user feedback directly on prototypes and designs. All decisions and rationale get documented so your team maintains full visibility into our design process.
What types of user experience design projects are a good fit for SoftDoes?
SoftDoes handles projects ranging from MVP design for early stage products to enterprise platform redesigns. The demand for UX designers is rising within local tech, finance, and logistics sectors. We work with companies at various stages who need professional user experience design that achieves real business results. Short engagements like landing pages or usability audits fit our model. Complex multi year product development programs also benefit from our structured approach. The key factor is whether you value quality UX work that follows user centered design principles.
Do you design for specific platforms or provide cross-platform user experience solutions?
Our team creates design solutions for web, mobile, tablet, and desktop applications. We ensure layouts, flows, and interactions translate well across devices with appropriate adaptations for each context. Responsive design is standard for web projects. Native mobile patterns get applied to iOS and Android work. We consider touch versus mouse versus keyboard interactions during our iterative design process. Your users get consistent experiences regardless of how they access your product.
How many revision rounds are included in the iterative design process?
Iterative design involves intentional repetition of design steps to improve usability, with each version evaluated through usability testing before proceeding to the next iteration. We typically include multiple revision rounds at each project phase covering wireframes, visual designs, and prototypes. Specific numbers get defined in your project scope based on complexity and budget. Our collaborative process incorporates user feedback continuously rather than saving all changes for formal revision cycles. This approach catches issues early when they are easier to address.
What happens after product launch in user experience design projects?
Products need ongoing attention to maintain quality user experience. We offer post launch support including usability testing to identify emerging issues and analytics review to measure success against your business objectives. Design system updates keep your interface consistent as new features get added. User feedback collection provides insights for future improvements. Digital strategies rely on data analytics, providing insights that guide informed decision-making, helping to optimize products and services based on actual user feedback and behaviors.
Will we own the design code and intellectual property?
Yes. All design files, prototypes, component libraries, and related assets transfer to you upon project completion. You receive full source files in standard formats your team can edit and extend. Documentation accompanies deliverables so your internal designers or future partners can maintain the work. There are no ongoing licensing fees or restrictions on how you use what we create. Your investment results in assets you own completely.
What makes SoftDoes different from a typical user experience design agency?
We combine user experience design expertise with deep technical engineering capabilities. This means our UX work integrates naturally with backend architecture, data systems, and emerging technologies like AI. You get a technical partner who understands both design principles and implementation constraints. Our team members have handled complex projects across regulated industries where quality matters. We plan for lasting impact rather than quick deliverables that create problems later.
How do you price user experience design projects?
Pricing reflects project scope, complexity, timeline, and the specific resources required. We provide transparent estimates after understanding your requirements during initial discovery conversations. Value based pricing ensures you understand exactly what you receive at each investment level. There are no hidden fees or surprise charges during the engagement.
How I Built SoftDoes. From Solo Developer to Custom Software Development Company
In 2019, I was a freelance software engineer working from a small apartment in Ukraine. Today, I lead SoftDoes, a 70+ person AI focused custom software development company headquartered in Kansas City, Missouri. This is the story of how I built it, project by project, client by client, through a war and across continents.
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