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User Experience Design in

New York City, NYNew York City Flag

SoftDoes reimagine user experience design in New York that drives conversions, reduces friction, and builds lasting digital products. Our senior UX team partners directly with NYC enterprises and startups.

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  • 6

    years on the market

  • 73%

    new clients come from referrals

  • 510+

    finished projects

  • 80+

    software engineers

Services we offer

  • 01User Experience Design

    > DESIGNING EXPERIENCES THAT CONVERT <

    User experience design shapes how people interact with your product from first click to final conversion. We build user centered design solutions that reduce friction, improve task completion rates, and increase customer satisfaction. Our UX team in New York works with enterprises and startups facing complex workflows, legacy systems, or rapid scaling needs. Every interface decision connects directly to your business objectives and measurable outcomes.

    —

    Companies in New York operate in competitive markets where user expectations run high. A confusing interface costs revenue. Poor user flows drive support tickets. We design digital products that solve real problems and deliver clear ROI. Our team handles thorough user research, wireframes, prototypes, and usability testing to validate every decision before development begins.

    • User journey mapping and flow optimization
    • Wireframes and interactive prototypes
    • Persona development from research data
    • Information architecture structuring
    • Accessibility compliance audits

    > RESEARCH DRIVEN DESIGN DECISIONS <

    Why guess when you can validate? User research eliminates assumptions and grounds design choices in actual behavior patterns from your target audience.

    • Contextual user interviews
    • Remote and in person usability testing
    • Behavioral analytics integration
    • A/B testing frameworks

  • 02User Interface Design

    > VISUALLY APPEALING INTERFACES THAT WORK <

    UI design services transform wireframes and concepts into visually appealing interfaces that users understand instantly. We create designs that reinforce brand identity while maintaining clarity across every screen. Our New York team builds ui ux design systems that scale across web and mobile applications without losing consistency. Each interactive element serves a purpose. Nothing decorative gets in the way of function.

    —

    Companies in NYC need interfaces that perform under real conditions. High traffic. Diverse users. Multiple devices. We deliver user interface design that handles complexity without feeling complicated. Your development team receives organized assets, documented components, and clear specifications that accelerate implementation. The result is a seamless user experience that converts visitors into customers.

    • Visual design aligned with brand identity
    • Component libraries for development handoff
    • Responsive layouts for all screen sizes
    • Interactive elements with clear feedback
    • Motion design for enhanced usability

  • 03Product Design Services

    > END TO END DIGITAL SOLUTIONS <

    Product design services combine strategy, UX research, and interface design into one cohesive process. We work from initial concept through launch and beyond, ensuring every decision supports your business goals. Our collaborative process involves stakeholders early, gathers feedback continuously, and iterates based on user testing results. This approach reduces rework and accelerates time to market.

    —

    New York companies face pressure to ship fast without sacrificing quality. Off the shelf solutions rarely fit complex needs. We build user centric designs tailored to your specific workflows and evolving business requirements. From web app design to mobile app design, our team handles the full product lifecycle. You get a digital presence that grows with your organization.

    • Discovery and stakeholder alignment
    • Concept validation through prototypes
    • Design to development handoff
    • Iterative process with continuous feedback
    • Long term product evolution support

> DESIGNING EXPERIENCES THAT CONVERT <

User experience design shapes how people interact with your product from first click to final conversion. We build user centered design solutions that reduce friction, improve task completion rates, and increase customer satisfaction. Our UX team in New York works with enterprises and startups facing complex workflows, legacy systems, or rapid scaling needs. Every interface decision connects directly to your business objectives and measurable outcomes.

—

Companies in New York operate in competitive markets where user expectations run high. A confusing interface costs revenue. Poor user flows drive support tickets. We design digital products that solve real problems and deliver clear ROI. Our team handles thorough user research, wireframes, prototypes, and usability testing to validate every decision before development begins.

  • User journey mapping and flow optimization
  • Wireframes and interactive prototypes
  • Persona development from research data
  • Information architecture structuring
  • Accessibility compliance audits

> RESEARCH DRIVEN DESIGN DECISIONS <

Why guess when you can validate? User research eliminates assumptions and grounds design choices in actual behavior patterns from your target audience.

  • Contextual user interviews
  • Remote and in person usability testing
  • Behavioral analytics integration
  • A/B testing frameworks

We Turn Technology Into Results

Partner with a team that blends technical precision, creative design, and business insight. We’ll help you launch, scale, and dominate your digital niche.

Get in touch

PRODUCTS BUILT ACROSS INDUSTRIES

  • Finance

    Built for systems where latency, correctness, and auditability matter. We ship user centered design solutions that handle real money, real risk, and real regulators with user friendly dashboards.

  • Healthcare

    Designed for workflows where data privacy and reliability are essential. We build seamless user experience solutions that fit clinical reality and enhance usability for medical professionals.

  • Education

    Platforms built to scale users, content, and outcomes simultaneously. From internal tools to student facing systems that drive user engagement and deliver measurable learning results.

  • Construction

    Software that mirrors how projects run in the real world. Scheduling, reporting, and coordination interfaces with user centric designs that integrate without breaking existing workflows.

  • Technology

    Complex systems, integrations, and internal platforms built to evolve. We step in when off the shelf tools stop meeting user needs and custom digital solutions become necessary.

  • Startups

    From first version to real traction without painting yourself into a corner. User experience design built for speed now and the hard product decisions that come later.

  • Compliance

    Systems designed around controls, traceability, and change management. User interface design built so audits become routine reviews rather than emergency fire drills.

  • Energy

    Infrastructure software built for long timelines and high stakes. Reliable design systems for assets that require precision, durability, and zero tolerance for guesswork.

Transparency at each stage

Discovery & Research

We audit audiences and competitors to define pain points, ensuring design solves your specific business challenges.

Design Strategy

Creating concepts and user flows to build an intuitive product structure and seamless interaction logic.

Iterative Prototyping

Real-time progress you can see, from wireframes to high-fidelity mockups that bring your digital vision to life.

Usability Testing

We validate every button and transition through real-world scenarios to eliminate friction before development.

Handoff & Support

Complete design systems and asset delivery with ongoing expert support to ensure pixel-perfect implementation.

Start Your UX Project

Schedule a consultation with SoftDoes to discuss your UX design needs. We start with understanding your business objectives, user challenges, and technical constraints. From there, we scope a clear engagement with defined milestones and deliverables. Just direct conversation about what you need and how we can deliver it.

Get in touch

Numbers Don’t Lie

Recent projects showcasing how we design, engineer, and deliver production-ready software solutions.

  • Finance
  • Energy
2026

Deepwater Insights

Deepwater Insights delivers proprietary alternative data and niche research on the offshore drilling and energy sector to institutional investors, family offices, and high-net-worth individuals who require coverage that larger firms don't provide.
Outcome
A brand-aligned editorial platform with premium content architecture gave Deepwater Insights a professional home for its research and a direct channel to investors beyond social media.
  • 100%Brand Continuity
  • 2Platform Distribution
  • 100%Paywall-Ready Content
View Full Case Study
Deepwater Insights case study screenshot
  • Real Estate
2026

The building buyer

The Building Buyer is a Florida-based real estate investment firm co-founded by Dylan Troiano and Charles Hanlin. They acquire single-family, multifamily, and commercial properties across South Florida and beyond, with a focus on motivated seller opportunities.
Outcome
SoftDoes built a proprietary lead generation and data extraction system that replaced hours of manual research each day, freeing the team to focus on deals instead of data.
  • 18Weekly hours saved
  • 2+Years Ongoing partnership
  • 1Fully owned Platform
View Full Case Study
The building buyer case study screenshot
  • Education
  • Non-Profit
2026

WOVEN & NICE

Woven is a Spring Valley, NY nonprofit running the NICE program (New Training Inclusive Community Environment) in four Rockland County schools. Their team supports students through restorative practices, mediation, and professional development for teachers and administrators.
Outcome
A full website rebuild gave Woven a cleaner, more navigable donation experience and a stronger digital presence to support their push into new school districts.
  • 4Schools Served
  • 4Weeks to Launch
  • 1STTime on Upwork
View Full Case Study
WOVEN & NICE case study screenshot
  • Healthcare
2026

CareInTouch

CareInTouch is a Bay Area home health agency providing skilled nursing and therapy services to patients referred from hospitals and clinics. With over 100 staff, they operate in one of the most complex and compliance-driven healthcare markets in the country.
Outcome
SoftDoes built a custom compliance and billing monitoring app that eliminated missed deadlines, reduced revenue loss, and gave ownership real-time oversight of the entire care workflow.
  • 40% Reduction In Billing Errors
  • 100+Staff Operations Managed
  • 0Missed Compliance Deadlines
View Full Case Study
CareInTouch case study screenshot
  • Startup
2026

Sparkle The Cleaning Service

Sparkle The Cleaning Service is a Detroit-area residential cleaning company with 10 years in business, connecting homeowners with vetted, insured independent cleaners through a subscription-based marketplace platform.
Outcome
Launched a two-sided marketplace that removes the middleman from cleaning transactions, letting cleaners earn more while giving customers a transparent, trust-first booking experience.
  • 75% Platform Transparency
  • 2XPlatform Growth
  • 40%Higher User Retention
View Full Case Study
Sparkle The Cleaning Service case study screenshot
  • Startup
2026

DineMate

DineMate is a Maryland-based dating and connecting platform built around verified profiles, restaurant reservations, and prepaid dining experiences. Founded to bring back authenticity to how people meet and connect.
Outcome
A fully custom web app, live on AWS, replaced a stalled mobile build and gave a first-time founder a scalable foundation to pursue users, partnerships, and investor capital.
  • 60% Time Saved
  • 99%System Reliability
  • 40%Higher User Retention
View Full Case Study
DineMate case study screenshot
  • Healthcare
2026

Prior Authorization AI

Prior Authorization AI is a healthcare automation startup building AI-powered tools to streamline prior authorization for Medicare and Medicaid medical transportation providers in New Jersey.
Outcome
Replaced a 16-hour manual document collection process with an automated intake and submission pipeline, freeing the founder to focus on clinical oversight instead of clerical work.
  • 16Weekly hours saved
  • 63%Admin time reduced
  • 43%Fewer submission errors
View Full Case Study
Prior Authorization AI case study screenshot
  • Education
2026

Grand Central Language Services

Grand Central Language Services provides translation and interpretation for organizations operating in complex, multilingual environments. As demand grew, internal workflows became harder to manage. SoftDoes built a custom platform to streamline coordination, improve visibility, and support scalable operations.
Outcome
The new platform brought structure to daily operations, improving project organization, reducing manual coordination, and increasing visibility across workflows. The system now supports more reliable delivery and gives the team a foundation for growth.
  • 72%Workflow Reduction
  • 48%Coordination Reduction
  • 83%Visibility Increase
View Full Case Study
Grand Central Language Services case study screenshot
  • Healthcare
2026

FMY Orthodontics

FMY Orthodontics, a multi-location practice in West Tennessee, partnered with SoftDoes to replace a spreadsheet-based financial workflow with a custom web platform. The goal was to simplify how staff present treatment financing while allowing patients and families to review and complete decisions remotely.
Outcome
The new platform streamlined internal workflows and removed manual spreadsheet work while giving patients a more flexible, modern experience. Staff spend less time coordinating financing, and families can review and finalize plans from home with ease.
  • 60%Workflow Reduction
  • 75%Remote Adoption
  • 5Locations Aligned
View Full Case Study
FMY Orthodontics case study screenshot
2025

FORBIDDEN ALCHEMY

Forbidden Alchemy is a Shopify-based e-commerce store created for a bold, underground fashion brand rooted in metalcore and occult aesthetics. The goal was to deliver a high-impact online experience that reflects the brand’s dark identity while providing smooth, conversion-focused shopping for mobile-first users.
Outcome
We developed a custom Shopify theme, immersive product experiences, and mobile-responsive UX. Every visual element—from typography to interactions—was tailored to strengthen the emotional pull of the brand within alternative subcultures.
  • 68%Faster Checkout
  • 41%Repeat Customers
  • 35%Cart Abandonment
View Full Case Study
FORBIDDEN ALCHEMY case study screenshot
2024

Bokeyno Motorsports

Bokeyno Motorsports is the leading mobile installer of vertical doors for high-performance cars. This Shopify website isn’t just about services—it’s a bold statement of power, style, and expertise. With a sharp layout, strong visuals, and real-world case studies, the site delivers all the information car enthusiasts need to book confidently and instantly.
Outcome
With a mix of dynamic layouts, curated gallery sections, and fast-loading interactions, we kept the user journey focused on action—whether it’s learning about supported models or requesting a quote.
  • 54%Booking Requests
  • 43%Lead Conversion
  • 32%Qualified Inquiries
Bokeyno Motorsports case study screenshot
2025

ai document processing platform

A comprehensive talent solution designed to help companies attract, hire, and retain top talent more effectively. The platform combines AI-powered recruitment technology with employee financial wellbeing programs, enabling smarter hiring decisions while supporting employees’ financial stability and long-term engagement.
Outcome
The new software significantly reduced staff steps for presenting and managing patient financing, replacing a manual workflow with a single streamlined system and improving clarity for both staff and patients.
  • 62%Faster Processing Time
  • 78%Less Manual Work
  • 35%Improved Accuracy
ai document processing platform case study screenshot
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WHAT IT WAS LIKE TO BUILD TOGETHER

Direct feedback from founders and product owners – including our partners right here in New York City, NY – after shipping, scaling, and maintaining real production systems.

WHAT CHANGED IN PRACTICE

Clients didn’t stay because of promises. They stayed because delivery became predictable, ownership was clear, and the product kept moving forward after launch.

  • You work directly with senior UX designers building your product. No account managers relaying messages. No information loss between your decisions and actual implementation. Questions get answered by people doing the work. Technical tradeoffs are explained clearly by those who understand them. This direct access accelerates decisions and eliminates the telephone game that plagues larger agencies.

  • Work is scoped, sequenced, and delivered in clear increments. No surprises mid project. No rushed rewrites at the deadline. No stalled releases waiting for unclear approvals. You know what ships when, and it actually ships then. Our design process follows defined milestones with transparent communication throughout. Predictability lets you plan downstream activities with confidence.

  • Your UX design is built for long term use, maintenance, and evolution. We create design systems and documentation that outlast the initial engagement. Launch marks the starting point, not the finish line. Components are reusable. Guidelines are clear. Your internal team can extend the work without starting over. The investment compounds rather than depreciates.

  • Our clients do not manage the team or push work forward. Execution does not depend on reminders. We own the process and drive progress without constant oversight. You stay informed through regular updates without needing to attend every meeting. Your time stays focused on your business while we handle the design process with full accountability.

Technologies We Use

DESIGN TOOLS

VISUAL DESIGN

PROTOTYPING

COLLABORATION & WORKFLOW

top-net-developers certificate
top-pyton-developers certificate
top-user-kansas certificate
top-user-kansas-city certificate
top-user-missouri certificate
top-design-missouri certificate
top-design-kansas certificate
top-web-developers certificate
top-web-developers-city certificate
top-webflow-developers certificate
top-ar-developers certificate

Let’s Build the Future of Your Business

Every great product starts with a conversation.
 At SoftDoes, we don’t just write code — we dive deep into your goals, understand your market, and find the fastest path from idea to impact.

Get in touch

Frequently Asked Questions

How is communication handled during UX design projects?

A dedicated PM leads updates, scope discussions, and timeline management throughout the user experience design engagement. Senior UX designers participate directly in planning sessions and technical conversations. Design tradeoffs are explained by the people making them, not filtered through intermediaries. Decisions stay connected to implementation. You receive regular progress updates through your preferred channels. Nothing gets lost in translation between strategy and execution.

What types of UX design projects are a good fit for SoftDoes?

We work across project sizes from MVP design to enterprise platform overhauls. Long term products benefit from our design systems approach and ongoing design support capabilities. Business critical applications align well with our research driven methodology and attention to user centered design. We also handle shorter engagements like UX audits and optimization projects. The common thread is clients who value quality and measurable business outcomes over lowest cost. Every project receives senior level attention regardless of duration.

Do you design for specific platforms or provide cross platform UX solutions?

We design for web, iOS, Android, and cross platform frameworks based on your product requirements. Each platform has distinct conventions that affect user expectations and interaction patterns. Our team respects these differences while maintaining brand consistency across your digital products. Responsive web design handles the spectrum from mobile to desktop. Native app design follows platform guidelines for intuitive interfaces. We recommend the right approach based on your users, technical constraints, and business goals.

How many revision rounds are included in the UX design process?

Revision expectations are defined during scoping based on project complexity and deliverable types. Our iterative process builds feedback loops into each phase rather than saving revisions for the end. This approach catches issues early when changes cost less to implement. Usability testing validates designs before handoff to development. Most projects include structured review cycles at wireframe, prototype, and visual design stages. We work collaboratively to reach the right solution efficiently without endless revision cycles.

What happens after the UX design launch?

We offer post launch support to maintain, evolve, and improve your UX over time. Launch marks the beginning of learning from real user behavior, not the end of the engagement. Analytics reveal how actual usage differs from assumptions. User feedback identifies new opportunities and friction points. We help prioritize improvements based on business impact. Your design system receives updates as your product grows. Long term partnerships produce better business outcomes than one time projects.

Will we own the UX design code and intellectual property?

Yes. You own 100% of all design assets, code, repositories, and intellectual property from day one. This includes wireframes, prototypes, design system components, documentation, and any custom tooling created for your project. There are no licensing fees or usage restrictions on work we produce for you. Your development team has full access to source files. You can modify, extend, or hand off the work to other teams without limitations. Ownership is straightforward and complete.

What makes SoftDoes different from a typical UX agency?

Senior UX designers work directly on your project rather than supervising junior staff. Communication flows directly between decision makers and implementers. Our user experience design approach prioritizes predictable delivery over maximum billable hours. We build for long term ownership, creating design systems and documentation that your team can maintain independently. No volume based outsourcing model where your project competes for attention. We focus on partnerships that produce sustainable business outcomes rather than one time deliverables.

How do you price UX design projects in New York?

Engagements are structured around clear scope and defined business outcomes rather than hourly billing that incentivizes inefficiency. We assess project complexity, timeline requirements, and deliverable expectations during discovery conversations. Pricing reflects the value delivered, not just time spent. User experience design investments should produce measurable returns through improved conversion, reduced support costs, or increased customer satisfaction. We focus on long term value rather than competing on lowest upfront cost. Transparent scoping means no surprises as the project progresses.

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Discuss Your Project

This is a no-pressure, 30-minute conversation. We will talk through what you are building, identify risks or unknowns, and outline what it would take to do it right.

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Let's build together.

Talk with a senior engineer about your product idea, architecture, and what it would take to build it.

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