
Let's build together.
Talk with a senior engineer about your product idea, architecture, and what it would take to build it.
6
years on the market
73%
new clients come from referrals
510+
finished projects
80+
software engineers
Services we offer
- 01User Experience Design
> WHEN USERS STRUGGLE, REVENUE DISAPPEARS <
A user centered design process starts with understanding how real users think, act, and fail inside your product. UX design applies research methods, information architecture, wireframing, and usability testing to eliminate pain points and reduce abandonment. Albany companies face unique pressure: many operate within regulated environments that demand accessibility, compliance, and clarity across diverse user populations. When users interact with confusing workflows, they leave. SoftDoes approaches every UX engagement by identifying user behavior, mapping mental models, and removing friction before a single pixel gets placed.
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Our design teams involve users from the very first discovery session. UCD involves four phases: research, design, evaluation, and improvement, and the UCD process is iterative, repeating until user goals are met. We conduct user interviews, run focus groups, and gather feedback from the same users who will rely on the final product. Each decision ties back to user requirements and business goals, not guesswork.
- Workflow analysis and task mapping
- Information architecture restructuring
- Wireframing for complex systems
- Accessibility audits against WCAG standards
- Iterative usability testing with real users
> EVIDENCE OVER ASSUMPTIONS <
How do we know designs match what your target audience actually needs? Research in UCD identifies user needs and behaviors through various methods, and we apply every relevant one.
- Usability testing with representative user groups
- Prototype validation through iterative design process cycles
- Quantitative data collection via analytics and heuristic evaluation
- User persona creation from real user interviews and observation
- 02User Interface Design
> CLARITY FIRST, AESTHETICS SECOND <
UI design shapes the visual and interactive surface where users engage with your product. Poor contrast, inconsistent iconography, or ambiguous button states erode trust instantly. Albany organizations, from state agencies to regional enterprises, need interfaces that feel approachable and function without confusion across every device. Clarity and consistency are key for intuitive designs in UCD. Our UI work at SoftDoes connects visual identity to functional precision, ensuring every element communicates purpose. We create responsive, accessible interfaces with modular design systems that maintain coherence as products evolve. Micro interactions, purposeful typography, and structured layout grids make complex information digestible. Our designers focus on reducing cognitive load while reinforcing your brand through every screen, modal, and transition.
- Responsive layout systems for all devices
- Accessible color and contrast compliance
- Component libraries for visual consistency
- Micro interaction and feedback design
- Cross platform visual identity alignment
- 03Product Design Services
> FROM CONCEPT TO FUNCTIONING SYSTEM <
Product design services combine UX, UI, engineering constraints, and strategic direction into a single cohesive effort. This is where legacy modernization, AI integration, and cloud interface planning happen. Albany enterprises and regional institutions often carry technical debt that makes feature releases slow and expensive. SoftDoes takes product design from initial research through prototyping, MVP validation, and long term roadmap planning, all connected to real engineering feasibility.
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Our approach eliminates the gap between what gets designed and what gets implemented. User experience design emphasizes developing user centered and accessible digital products, and we treat that principle as foundational. We handle discovery, define product features, validate with interactive prototypes, and coordinate with data and cloud engineering teams. Enterprise modernization UX projects aim to redesign complex state administrative portals into user friendly experiences. Every product design engagement at SoftDoes produces something a development team can execute without reinterpretation.
- End to end product strategy and roadmapping
- Legacy system redesign and modernization
- MVP definition and prototype validation
- AI and data integration planning
- Technical constraint alignment with design solutions
> WHEN USERS STRUGGLE, REVENUE DISAPPEARS <
A user centered design process starts with understanding how real users think, act, and fail inside your product. UX design applies research methods, information architecture, wireframing, and usability testing to eliminate pain points and reduce abandonment. Albany companies face unique pressure: many operate within regulated environments that demand accessibility, compliance, and clarity across diverse user populations. When users interact with confusing workflows, they leave. SoftDoes approaches every UX engagement by identifying user behavior, mapping mental models, and removing friction before a single pixel gets placed.
--
Our design teams involve users from the very first discovery session. UCD involves four phases: research, design, evaluation, and improvement, and the UCD process is iterative, repeating until user goals are met. We conduct user interviews, run focus groups, and gather feedback from the same users who will rely on the final product. Each decision ties back to user requirements and business goals, not guesswork.
- Workflow analysis and task mapping
- Information architecture restructuring
- Wireframing for complex systems
- Accessibility audits against WCAG standards
- Iterative usability testing with real users
> EVIDENCE OVER ASSUMPTIONS <
How do we know designs match what your target audience actually needs? Research in UCD identifies user needs and behaviors through various methods, and we apply every relevant one.
- Usability testing with representative user groups
- Prototype validation through iterative design process cycles
- Quantitative data collection via analytics and heuristic evaluation
- User persona creation from real user interviews and observation
PRODUCTS BUILT ACROSS INDUSTRIES
Finance
Regulatory portals and client facing platforms need clear user flows to reduce errors and ensure compliance. User centered design guarantees transaction screens, dashboards, and notifications meet strict usability standards.
Healthcare
Patient portals, scheduling, and clinical dashboards need clear design to support diverse users. A human centered design approach ensures accessibility for all ages, abilities, and digital skills.
Education
Learning management systems and student portals need clear interfaces supporting diverse user goals. User feedback ensures products fit real learning and work needs.
Construction
Project management tools, permit tracking, and field apps must function across different devices and connectivity. User centered design ensures usability on tablets and desktops alike.
Technology
SaaS platforms and developer tools require sophisticated UX that accommodates power users and newcomers alike. Design systems ensure visual and functional consistency across rapidly evolving product features.
Startups
Early stage products need to validate assumptions fast without wasting limited resources on unnecessary features. User involvement from day one prevents costly pivots later.
Compliance
Regulated environments require traceable actions, visible disclosures, and user flows that meet legal standards. Compliance design must include accessibility, consent management, and audit readiness from the start.
Energy
Grid management dashboards, billing portals, and field service apps need UX that manages dense data without overwhelming users. Interfaces must adapt to varied preferences of technicians, engineers, and customers.
Transparency at each stage
Discovery & Research
We audit audiences and competitors to define pain points, ensuring design solves your specific business challenges.
Design Strategy
Creating concepts and user flows to build an intuitive product structure and seamless interaction logic.
Iterative Prototyping
Real-time progress you can see, from wireframes to high-fidelity mockups that bring your digital vision to life.
Usability Testing
We validate every button and transition through real-world scenarios to eliminate friction before development.
Handoff & Support
Complete design systems and asset delivery with ongoing expert support to ensure pixel-perfect implementation.
Numbers Don’t Lie
Recent projects showcasing how we design, engineer, and deliver production-ready software solutions.

WHAT IT WAS LIKE TO BUILD TOGETHER
Direct feedback from founders and product owners – including our partners right here in Albany, NY – after shipping, scaling, and maintaining real production systems.
WHAT CHANGED IN PRACTICE
Clients didn’t stay because of promises. They stayed because delivery became predictable, ownership was clear, and the product kept moving forward after launch.
- 01Direct Access to Senior Engineers
You communicate directly with the senior designers doing the work. There is no account manager translating your feedback through three levels of hierarchy. Our UX designers bring an in depth understanding of user research, interaction patterns, and accessibility that comes from years of practice on complex systems. This direct access means faster decisions and fewer misinterpretations. When your design teams have questions about user behavior or technical constraints, they get answers from the person with the expertise. That structure eliminates the overhead that makes most agency engagements frustrating and slow.
- 02Predictable Delivery
Every engagement begins with defined milestones, realistic timelines, and a transparent development process. We scope each phase, from initial research through interactive prototypes and final handoff, so you know exactly what arrives and when. User centered design involves users in every design phase, and our schedule reflects that commitment with planned testing and review cycles. Surprises are engineering failures, not project management features. We track task success metrics and user satisfaction indicators at each stage. You receive regular progress updates with measurable outcomes, not vague status reports.
- 03Built to Last Past Launch
Designs that look good on launch day but collapse under real usage are worthless. We create modular design systems with documented components, patterns, and guidelines that your internal team can extend without calling us back. Every UI element is engineered for long term maintainability, performance, and cross platform consistency. UCD emphasizes understanding user needs and behaviors through research, and that understanding gets embedded into a system that evolves with your product. We avoid trend chasing that creates visual debt within six months. Your product features remain coherent and usable as your user base and functionality expand.
- 04No Babysitting Required
Our team operates independently once objectives and user requirements are clear. You do not need to micromanage design reviews or chase down deliverables. We run our own quality checks, accessibility audits, and internal critiques before presenting anything. UCD principles include early user involvement to minimize mistakes, and we handle that coordination ourselves. This means your leadership spends time on strategic priorities instead of monitoring design output. When we surface a question, it is specific, informed, and paired with a recommended path forward.
Frequently Asked Questions
How is communication handled during UX design projects?
We use tools like Slack, Figma, and scheduled video calls to keep every stakeholder aligned throughout the design process. Shared Figma files let you comment directly on wireframes and interactive prototypes in real time. Weekly or biweekly review sessions walk through progress, gather feedback, and confirm next steps against the project timeline. You always know who is responsible for what and when each milestone concludes. We document all decisions to prevent ambiguity as the project moves through its iterative process. Communication frequency adjusts based on project phase, increasing during user testing and final handoff.
What types of UX design projects are a good fit for SoftDoes?
We work across project sizes and stages. Full product redesigns, new concept validation, prototype creation, accessibility remediation, design system creation, and ongoing UX support all fit within our capabilities. User centered design improves product usability and user satisfaction whether applied to a brand new product or a legacy system needing modernization. Startups exploring an MVP and enterprises refining established platforms both benefit from our approach. Short term engagements and long term partnerships receive the same level of senior attention. If your project involves understanding users and making digital products that work, it fits.
Do you design for specific platforms or cross platform UX solutions?
We handle web, mobile (iOS and Android), tablet, dashboard, and kiosk interfaces. Our design solutions maintain visual and functional consistency across every platform your users access. Responsive design ensures layouts adapt correctly to different screen sizes and input methods. We also address voice and gesture interaction when a project requires it. Cross platform design systems reduce duplication and speed up feature releases across devices. Every platform receives dedicated attention to its unique constraints while sharing a unified experience language.
How many revision rounds are included in the UX design process?
Revisions are a natural part of any iterative design process, not an inconvenience. We typically structure two to three formal revision rounds per major phase, covering wireframes, visual design, and prototype refinement. Usability testing identifies issues and gathers user feedback that directly informs each round of changes. We define revision scope during project planning so expectations are clear on both sides. Additional rounds are available when research findings reveal unexpected user problems that warrant deeper exploration. The goal is reaching a design that satisfies both user expectations and business goals, not hitting an arbitrary number of passes.
What happens after UX design launch?
Launch is a checkpoint, not an endpoint. We offer post launch analytics review, user behavior monitoring, and optimization based on real usage data. Watching users interact with the live product reveals insights that pre launch testing cannot fully capture. We track metrics like task success rates, drop off points, and user satisfaction scores to identify areas for refinement. Ongoing support agreements ensure your product stays current with accessibility standards and platform updates. We also help your internal team adopt and extend the design system independently over time.
Will we own the UX design code and intellectual property?
Yes. Upon project completion and final payment, all design files, assets, component libraries, documentation, and related intellectual property transfer entirely to you. This includes Figma source files, icon sets, design tokens, and any custom research findings or user persona documentation. You retain full ownership with no licensing restrictions or recurring fees. We keep no proprietary claim on work produced for your project. This is standard practice in every SoftDoes engagement.
What makes SoftDoes different from a typical UX design agency?
Most agencies hand you polished mockups and walk away. SoftDoes combines UX and UI expertise with software engineering, cloud architecture, and data capabilities under one team. That means our design solutions account for real technical constraints from the start, not after handoff reveals what is actually feasible. We understand user centered system design at the code level, which prevents the gap between design intent and engineering reality. Our team works directly with your engineers if needed, ensuring prototyping and testing are crucial for validating design solutions in UCD before development begins. The result is a product that works as designed, not a beautiful concept that falls apart in implementation.
How do you price UX design projects in Albany?
Pricing is based on project scope, complexity, team composition, and engagement duration. We assess requirements during a discovery conversation and present a clear proposal with phased costs. There are no hidden fees or vague hourly estimates that balloon without notice. Shorter engagements like usability audits or prototype validation carry different structures than full product design programs. Every proposal ties cost directly to defined outcomes and deliverables. Contact us to discuss your specific needs and receive a transparent estimate tailored to your project.
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How I Built SoftDoes. From Solo Developer to Custom Software Development Company
In 2019, I was a freelance software engineer working from a small apartment in Ukraine. Today, I lead SoftDoes, a 70+ person AI focused <a href='https://softdoes.com/'>custom software development company</a> headquartered in Kansas City, Missouri. This is the story of how I built it, project by project, client by client, through a war and across continents.
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