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User Experience Design in Syracuse, NYFlag Of Syracuse

SoftDoes partners with Syracuse companies to design digital experiences that reduce friction, improve conversion rates, and meet accessibility standards. Our UX team turns research insights into interfaces your users actually want to use.

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  • 6

    years on the market

  • 73%

    new clients come from referrals

  • 510+

    finished projects

  • 80+

    software engineers

Services we offer

  • 01User Experience Design

    > Research That Shapes Every Design Decision <

    User research informs design decisions based on real user needs, not assumptions. We run user interviews that identify actual user goals and pain points, map the customer journey end to end, and perform competitive analysis against others in your market. Effective UX design in Syracuse starts with understanding user workflows and behaviors before a single pixel is placed. User research is essential for creating user centered designs that solve real problems for your organization.

    --

    Syracuse's design culture is anchored by collaborations with Syracuse University programs, which means the local talent pool understands cognitive psychology and accessibility guidelines. We tap into that knowledge base. Our research process uses web analytics, session replay tools that show individual user paths on websites, and heatmap tools that visualize user interactions. User journey analysis identifies gaps in the whole experience, giving us a clear picture of where users struggle. These research insights feed directly into every design decision we make, removing guesswork from the process.

    • Stakeholder and user interviews
    • Journey maps and persona development
    • Competitive analysis and market audit
    • Analytics review and funnel diagnostics
    • Usability benchmarking reports

    > MEASURING WHAT MATTERS AFTER LAUNCH <

    How do you know your design work is performing? Defining clear objectives is essential before starting a CRO audit, and we help you set those benchmarks from the beginning. A CRO audit is a continuous process for ongoing improvements, not a one time check.

    • Conversion rate tracking by segment
    • Heatmap and session replay analysis
    • Monthly performance reporting
    • Iterative design adjustments based on data

  • 02User Interface Design

    > VISUAL CLARITY THAT REMOVES CONFUSION <

    UI design is the layer your users actually see and touch. Our designers define the visual design language, layout hierarchy, typography, and interaction design patterns that make complex tools feel intuitive. When a Syracuse company has an app or platform with usability issues, the root cause is often a cluttered or inconsistent interface. We solve that by structuring important information so users find what they need without waiting or guessing. Every component we create serves a specific function tied to your specific goals.

    --

    Simple designs reduce cognitive load for users, and simplicity enhances understanding and interaction across every screen. We approach each project with a focus on clarity. Color, spacing, and motion are deliberate choices that guide the user through each page and each task. Our team designs interfaces that communicate meaning instantly. Whether your product is a B2B portal, a customer facing website, or an internal dashboard, we create UI that connects your brand to the person using it.

    • Component libraries and style guides
    • Responsive layout systems
    • Iconography and visual hierarchy
    • Interactive prototypes for feedback
    • Handoff ready design files for engineering

  • 03Product Design Services

    > FROM IDEA TO FUNCTIONAL PRODUCT <

    Product design is where strategy meets execution. We take your idea from concept through information architecture, wireframing, prototyping, and validation, covering every key stage before engineering begins. For Syracuse companies launching a new platform or redesigning an existing one, this end to end design process prevents expensive rework. Our designers work alongside your stakeholders to define requirements, test assumptions, and document interaction patterns that engineering teams can implement with precision.

    --

    Cross disciplinary teams improve design decision making, and that is exactly how we operate. Collaboration brings diverse perspectives to our design processes, and more eyes on a design lead to improved outcomes. We facilitate collaborative workshops that enhance understanding of customer experiences and translate voice of customer insights into actionable product direction. User focused design prioritizes simplicity over complexity every time.

    • End to end product strategy
    • Wireframes and clickable prototypes
    • Information architecture mapping
    • Cross functional design workshops
    • Feature prioritization frameworks

> Research That Shapes Every Design Decision <

User research informs design decisions based on real user needs, not assumptions. We run user interviews that identify actual user goals and pain points, map the customer journey end to end, and perform competitive analysis against others in your market. Effective UX design in Syracuse starts with understanding user workflows and behaviors before a single pixel is placed. User research is essential for creating user centered designs that solve real problems for your organization.

--

Syracuse's design culture is anchored by collaborations with Syracuse University programs, which means the local talent pool understands cognitive psychology and accessibility guidelines. We tap into that knowledge base. Our research process uses web analytics, session replay tools that show individual user paths on websites, and heatmap tools that visualize user interactions. User journey analysis identifies gaps in the whole experience, giving us a clear picture of where users struggle. These research insights feed directly into every design decision we make, removing guesswork from the process.

  • Stakeholder and user interviews
  • Journey maps and persona development
  • Competitive analysis and market audit
  • Analytics review and funnel diagnostics
  • Usability benchmarking reports

> MEASURING WHAT MATTERS AFTER LAUNCH <

How do you know your design work is performing? Defining clear objectives is essential before starting a CRO audit, and we help you set those benchmarks from the beginning. A CRO audit is a continuous process for ongoing improvements, not a one time check.

  • Conversion rate tracking by segment
  • Heatmap and session replay analysis
  • Monthly performance reporting
  • Iterative design adjustments based on data

We Turn Technology Into Results

Partner with a team that blends technical precision, creative design, and business insight. We’ll help you launch, scale, and dominate your digital niche.

Get in touch

PRODUCTS BUILT ACROSS INDUSTRIES

Transparency at each stage

Discovery & Research

We audit audiences and competitors to define pain points, ensuring design solves your specific business challenges.

Design Strategy

Creating concepts and user flows to build an intuitive product structure and seamless interaction logic.

Iterative Prototyping

Real-time progress you can see, from wireframes to high-fidelity mockups that bring your digital vision to life.

Usability Testing

We validate every button and transition through real-world scenarios to eliminate friction before development.

Handoff & Support

Complete design systems and asset delivery with ongoing expert support to ensure pixel-perfect implementation.

Ready to Improve Your User Experience?

If your product has friction, confused users, or low conversion rates, SoftDoes can help you identify and fix the root cause. Reach out for a design audit or a focused conversation about your next project. Our team is here to contribute real solutions to your specific goals in the Syracuse community and beyond.

Get in touch

Numbers Don’t Lie

Recent projects showcasing how we design, engineer, and deliver production-ready software solutions.

  • Finance
  • Energy
2026

Deepwater Insights

Deepwater Insights delivers proprietary alternative data and niche research on the offshore drilling and energy sector to institutional investors, family offices, and high-net-worth individuals who require coverage that larger firms don't provide.
Outcome
A brand-aligned editorial platform with premium content architecture gave Deepwater Insights a professional home for its research and a direct channel to investors beyond social media.
  • 100%Brand Continuity
  • 2Platform Distribution
  • 100%Paywall-Ready Content
Deepwater Insights case study screenshot
  • Real Estate
2026

The building buyer

The Building Buyer is a Florida-based real estate investment firm co-founded by Dylan Troiano and Charles Hanlin. They acquire single-family, multifamily, and commercial properties across South Florida and beyond, with a focus on motivated seller opportunities.
Outcome
SoftDoes built a proprietary lead generation and data extraction system that replaced hours of manual research each day, freeing the team to focus on deals instead of data.
  • 18Weekly hours saved
  • 2+Years Ongoing partnership
  • 1Fully owned Platform
The building buyer case study screenshot
  • Education
  • Non-Profit
2026

WOVEN & NICE

Woven is a Spring Valley, NY nonprofit running the NICE program (New Training Inclusive Community Environment) in four Rockland County schools. Their team supports students through restorative practices, mediation, and professional development for teachers and administrators.
Outcome
A full website rebuild gave Woven a cleaner, more navigable donation experience and a stronger digital presence to support their push into new school districts.
  • 4Schools Served
  • 4Weeks to Launch
  • 1STTime on Upwork
WOVEN & NICE case study screenshot
  • Healthcare
2026

CareInTouch

CareInTouch is a Bay Area home health agency providing skilled nursing and therapy services to patients referred from hospitals and clinics. With over 100 staff, they operate in one of the most complex and compliance-driven healthcare markets in the country.
Outcome
SoftDoes built a custom compliance and billing monitoring app that eliminated missed deadlines, reduced revenue loss, and gave ownership real-time oversight of the entire care workflow.
  • 40% Reduction In Billing Errors
  • 100+Staff Operations Managed
  • 0Missed Compliance Deadlines
CareInTouch case study screenshot
  • Startup
2026

Sparkle The Cleaning Service

Sparkle The Cleaning Service is a Detroit-area residential cleaning company with 10 years in business, connecting homeowners with vetted, insured independent cleaners through a subscription-based marketplace platform.
Outcome
Launched a two-sided marketplace that removes the middleman from cleaning transactions, letting cleaners earn more while giving customers a transparent, trust-first booking experience.
  • 75% Platform Transparency
  • 2XPlatform Growth
  • 40%Higher User Retention
Sparkle The Cleaning Service case study screenshot
  • Startup
2026

DineMate

DineMate is a Maryland-based dating and connecting platform built around verified profiles, restaurant reservations, and prepaid dining experiences. Founded to bring back authenticity to how people meet and connect.
Outcome
A fully custom web app, live on AWS, replaced a stalled mobile build and gave a first-time founder a scalable foundation to pursue users, partnerships, and investor capital.
  • 60% Time Saved
  • 99%System Reliability
  • 40%Higher User Retention
DineMate case study screenshot
  • Healthcare
2026

Prior Authorization AI

Prior Authorization AI is a healthcare automation startup building AI-powered tools to streamline prior authorization for Medicare and Medicaid medical transportation providers in New Jersey.
Outcome
Replaced a 16-hour manual document collection process with an automated intake and submission pipeline, freeing the founder to focus on clinical oversight instead of clerical work.
  • 16Weekly hours saved
  • 63%Admin time reduced
  • 43%Fewer submission errors
Prior Authorization AI case study screenshot
  • Education
2026

Grand Central Language Services

Grand Central Language Services provides translation and interpretation for organizations operating in complex, multilingual environments. As demand grew, internal workflows became harder to manage. SoftDoes built a custom platform to streamline coordination, improve visibility, and support scalable operations.
Outcome
The new platform brought structure to daily operations, improving project organization, reducing manual coordination, and increasing visibility across workflows. The system now supports more reliable delivery and gives the team a foundation for growth.
  • 72%Workflow Reduction
  • 48%Coordination Reduction
  • 83%Visibility Increase
Grand Central Language Services case study screenshot
  • Healthcare
2026

FMY Orthodontics

FMY Orthodontics, a multi-location practice in West Tennessee, partnered with SoftDoes to replace a spreadsheet-based financial workflow with a custom web platform. The goal was to simplify how staff present treatment financing while allowing patients and families to review and complete decisions remotely.
Outcome
The new platform streamlined internal workflows and removed manual spreadsheet work while giving patients a more flexible, modern experience. Staff spend less time coordinating financing, and families can review and finalize plans from home with ease.
  • 60%Workflow Reduction
  • 75%Remote Adoption
  • 5Locations Aligned
FMY Orthodontics case study screenshot
2025

FORBIDDEN ALCHEMY

Forbidden Alchemy is a Shopify-based e-commerce store created for a bold, underground fashion brand rooted in metalcore and occult aesthetics. The goal was to deliver a high-impact online experience that reflects the brand’s dark identity while providing smooth, conversion-focused shopping for mobile-first users.
Outcome
We developed a custom Shopify theme, immersive product experiences, and mobile-responsive UX. Every visual element—from typography to interactions—was tailored to strengthen the emotional pull of the brand within alternative subcultures.
  • 68%Faster Checkout
  • 41%Repeat Customers
  • 35%Cart Abandonment
FORBIDDEN ALCHEMY case study screenshot
2024

Bokeyno Motorsports

Bokeyno Motorsports is the leading mobile installer of vertical doors for high-performance cars. This Shopify website isn’t just about services—it’s a bold statement of power, style, and expertise. With a sharp layout, strong visuals, and real-world case studies, the site delivers all the information car enthusiasts need to book confidently and instantly.
Outcome
With a mix of dynamic layouts, curated gallery sections, and fast-loading interactions, we kept the user journey focused on action—whether it’s learning about supported models or requesting a quote.
  • 54%Booking Requests
  • 43%Lead Conversion
  • 32%Qualified Inquiries
Bokeyno Motorsports case study screenshot
2025

ai document processing platform

A comprehensive talent solution designed to help companies attract, hire, and retain top talent more effectively. The platform combines AI-powered recruitment technology with employee financial wellbeing programs, enabling smarter hiring decisions while supporting employees’ financial stability and long-term engagement.
Outcome
The new software significantly reduced staff steps for presenting and managing patient financing, replacing a manual workflow with a single streamlined system and improving clarity for both staff and patients.
  • 62%Faster Processing Time
  • 78%Less Manual Work
  • 35%Improved Accuracy
ai document processing platform case study screenshot
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WHAT IT WAS LIKE TO BUILD TOGETHER

Direct feedback from founders and product owners – including our partners right here in Syracuse, NY – after shipping, scaling, and maintaining real production systems.

WHAT CHANGED IN PRACTICE

Clients didn’t stay because of promises. They stayed because delivery became predictable, ownership was clear, and the product kept moving forward after launch.

  • Our UX team is composed of senior designers with years of practice across complex product categories. You will not be handed off to junior staff learning on your project. Every person assigned to your engagement has shipped real products and solved real usability issues. We bring skills in research, visual design, interaction design, and front end collaboration. That depth means fewer revision cycles and better outcomes from day one. Your investment goes toward experienced design work, not training time.

  • We define milestones, communicate progress weekly, and flag risks before they become surprises. Our design process follows a structured timeline with clear deliverables at each phase. You will know what is complete, what is in progress, and what is coming next without having to ask. We use shared tools so stakeholders can track status in real time. Deadlines are commitments, not suggestions. That predictability lets your team plan engineering and marketing around our output with confidence.

  • We design solutions that your team can maintain and extend after the engagement ends. Every design system, component library, and documentation package is structured for long term use. We do not create brittle designs that break when requirements change. Post launch, we offer optimization support and analytics review to keep your product performing. Customer journey mapping supports long term customer relationships, and our designs reflect that philosophy. Your product should get better over time, not harder to manage.

  • Our team operates independently once goals and constraints are aligned. You do not need to manage daily tasks, chase updates, or attend unnecessary meetings. We assign a dedicated point of contact who keeps communication structured and efficient. When we need feedback or a decision, we come to you with context, options, and a recommendation. This frees your leadership to focus on running the business. We treat your time as a resource we are responsible for protecting.

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Let’s Build the Future of Your Business

Every great product starts with a conversation.
 At SoftDoes, we don’t just write code — we dive deep into your goals, understand your market, and find the fastest path from idea to impact.

Get in touch

Frequently Asked Questions

How is communication handled during UX design projects?

We assign a dedicated project lead who serves as your single point of contact throughout the engagement. Communication happens through scheduled weekly syncs and a shared project channel for asynchronous updates. We use collaborative tools where stakeholders can leave feedback directly on designs, which reduces email chains and misunderstandings. At each key stage, we present deliverables and walk through our rationale so your team understands the design decisions behind every screen. Urgent items are addressed within one business day. The goal is to keep you informed without overwhelming your calendar.

What types of UX design projects are a good fit for SoftDoes?

We work across project sizes, from focused usability audits to complete product redesigns. Complex platforms with multiple user roles, regulatory requirements, or heavy data visualization are areas where our experience is strongest. Startups validating a new concept and established companies modernizing legacy interfaces both find value in our approach. We are comfortable with B2B tools, customer facing applications, internal dashboards, and mobile products. If your project involves real users with real workflows, we are a good match. The iConsult Collaborative at Syracuse University pairs advanced students with local businesses to build user interfaces, and we complement that academic pipeline with production grade UX practice.

Do you design for specific platforms or offer cross platform UX solutions?

We design for web, iOS, Android, and desktop applications. Most of our engagements involve cross platform solutions where the customer experience needs to remain consistent regardless of device or operating system. Our design systems are structured to support multi platform deployment from a single source of truth. We also account for emerging interfaces, including conversational interfaces and voice enabled tools where appropriate. Responsive design is standard in every engagement, not an add on. If your users move between a website and a native app, we ensure the transition is seamless.

How many revision rounds are included in the UX design process?

Every project includes structured revision rounds at each major milestone, typically two to three per phase. We present concepts with clear rationale, collect your feedback, and iterate before moving to the next stage. Because we invest heavily in research and discovery upfront, major directional shifts are rare by the time we reach high fidelity screens. Additional revision rounds can be scoped if the project requires them. Our goal is to get the design right, not to limit your input artificially. Most clients find the structured approach reduces total revisions compared to less disciplined processes.

What happens after UX design launch?

Launch is a milestone, not an endpoint. We offer post launch UX monitoring that includes analytics review, user feedback collection, and identification of new optimization opportunities. Conversion rates, engagement metrics, and usability scores are tracked against the benchmarks we set during the project. If issues surface, we diagnose and recommend targeted design adjustments. Many of our clients engage us on retainer for ongoing UX improvement tied to their product roadmap. No two customer journey maps are alike due to unique user experiences, so continuous learning from real usage data is essential for the future of your product.

Will we own the UX design code and intellectual property?

Yes. Upon final payment, you receive complete ownership of all design files, assets, documentation, and any front end code produced during the engagement. This includes source files, component libraries, the design system, and all research artifacts. We do not retain licensing rights or usage restrictions on your deliverables. You are free to modify, extend, or hand off the work to any internal or external team. UX design ownership is straightforward with SoftDoes because we believe your investment should remain entirely yours.

What makes SoftDoes different from a typical UX design agency?

Most agencies assign junior designers and layer in project managers to compensate. We staff senior practitioners who own their work from research through delivery. Our UX design approach is rooted in measurable business outcomes, not aesthetic preferences. We integrate accessibility, performance, and conversion strategy into the design process from the start rather than treating them as separate workstreams. Syracuse offers a mix of academic programs, professional meetups, and workshops for UX design, and we actively participate in that community. The Syracuse Tech Meetup hosts discussions on digital product creation and networking events, and our team contributes to that space alongside our client work.

How do you price UX design projects in Syracuse?

We scope every project individually based on complexity, timeline, and deliverables required. After an initial discovery conversation, we present a detailed proposal with fixed milestones and clear pricing for each phase. There are no hidden fees or ambiguous hourly estimates that balloon unpredictably. For ongoing UX design engagements, we offer monthly retainer structures tied to defined output. Our pricing reflects the seniority of the team and the quality of the process, and we are transparent about what each phase includes. Reach out with your project details and we will respond with a scoping recommendation within a few business days.

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Discuss Your Project

This is a no-pressure, 30-minute conversation. We will talk through what you are building, identify risks or unknowns, and outline what it would take to do it right.

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Let's build together.

Talk with a senior engineer about your product idea, architecture, and what it would take to build it.

Upload File