
Let's build together.
Talk with a senior engineer about your product idea, architecture, and what it would take to build it.
6
years on the market
73%
new clients come from referrals
510+
finished projects
80+
software engineers
Services we offer
- 01User Experience Design
> Research That Shapes Every Design Decision <
User research informs design decisions based on real user needs, not assumptions. We run user interviews that identify actual user goals and pain points, map the customer journey end to end, and perform competitive analysis against others in your market. Effective UX design in Syracuse starts with understanding user workflows and behaviors before a single pixel is placed. User research is essential for creating user centered designs that solve real problems for your organization.
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Syracuse's design culture is anchored by collaborations with Syracuse University programs, which means the local talent pool understands cognitive psychology and accessibility guidelines. We tap into that knowledge base. Our research process uses web analytics, session replay tools that show individual user paths on websites, and heatmap tools that visualize user interactions. User journey analysis identifies gaps in the whole experience, giving us a clear picture of where users struggle. These research insights feed directly into every design decision we make, removing guesswork from the process.
- Stakeholder and user interviews
- Journey maps and persona development
- Competitive analysis and market audit
- Analytics review and funnel diagnostics
- Usability benchmarking reports
> MEASURING WHAT MATTERS AFTER LAUNCH <
How do you know your design work is performing? Defining clear objectives is essential before starting a CRO audit, and we help you set those benchmarks from the beginning. A CRO audit is a continuous process for ongoing improvements, not a one time check.
- Conversion rate tracking by segment
- Heatmap and session replay analysis
- Monthly performance reporting
- Iterative design adjustments based on data
- 02User Interface Design
> VISUAL CLARITY THAT REMOVES CONFUSION <
UI design is the layer your users actually see and touch. Our designers define the visual design language, layout hierarchy, typography, and interaction design patterns that make complex tools feel intuitive. When a Syracuse company has an app or platform with usability issues, the root cause is often a cluttered or inconsistent interface. We solve that by structuring important information so users find what they need without waiting or guessing. Every component we create serves a specific function tied to your specific goals.
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Simple designs reduce cognitive load for users, and simplicity enhances understanding and interaction across every screen. We approach each project with a focus on clarity. Color, spacing, and motion are deliberate choices that guide the user through each page and each task. Our team designs interfaces that communicate meaning instantly. Whether your product is a B2B portal, a customer facing website, or an internal dashboard, we create UI that connects your brand to the person using it.
- Component libraries and style guides
- Responsive layout systems
- Iconography and visual hierarchy
- Interactive prototypes for feedback
- Handoff ready design files for engineering
- 03Product Design Services
> FROM IDEA TO FUNCTIONAL PRODUCT <
Product design is where strategy meets execution. We take your idea from concept through information architecture, wireframing, prototyping, and validation, covering every key stage before engineering begins. For Syracuse companies launching a new platform or redesigning an existing one, this end to end design process prevents expensive rework. Our designers work alongside your stakeholders to define requirements, test assumptions, and document interaction patterns that engineering teams can implement with precision.
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Cross disciplinary teams improve design decision making, and that is exactly how we operate. Collaboration brings diverse perspectives to our design processes, and more eyes on a design lead to improved outcomes. We facilitate collaborative workshops that enhance understanding of customer experiences and translate voice of customer insights into actionable product direction. User focused design prioritizes simplicity over complexity every time.
- End to end product strategy
- Wireframes and clickable prototypes
- Information architecture mapping
- Cross functional design workshops
- Feature prioritization frameworks
> Research That Shapes Every Design Decision <
User research informs design decisions based on real user needs, not assumptions. We run user interviews that identify actual user goals and pain points, map the customer journey end to end, and perform competitive analysis against others in your market. Effective UX design in Syracuse starts with understanding user workflows and behaviors before a single pixel is placed. User research is essential for creating user centered designs that solve real problems for your organization.
--
Syracuse's design culture is anchored by collaborations with Syracuse University programs, which means the local talent pool understands cognitive psychology and accessibility guidelines. We tap into that knowledge base. Our research process uses web analytics, session replay tools that show individual user paths on websites, and heatmap tools that visualize user interactions. User journey analysis identifies gaps in the whole experience, giving us a clear picture of where users struggle. These research insights feed directly into every design decision we make, removing guesswork from the process.
- Stakeholder and user interviews
- Journey maps and persona development
- Competitive analysis and market audit
- Analytics review and funnel diagnostics
- Usability benchmarking reports
> MEASURING WHAT MATTERS AFTER LAUNCH <
How do you know your design work is performing? Defining clear objectives is essential before starting a CRO audit, and we help you set those benchmarks from the beginning. A CRO audit is a continuous process for ongoing improvements, not a one time check.
- Conversion rate tracking by segment
- Heatmap and session replay analysis
- Monthly performance reporting
- Iterative design adjustments based on data
PRODUCTS BUILT ACROSS INDUSTRIES
Finance
Security verification on trading platforms and account portals demands precise user experience design in Syracuse. We craft compliant financial interfaces ensuring clear, fast, and trusted customer interactions.
Healthcare
Patient portals and clinical tools require interfaces that meet strict accessibility and security standards. Our healthcare UX work ensures that complex medical data is presented clearly to every user who needs it.
Education
Students and faculty expect digital tools that work without training manuals. We design learning platforms and administrative systems where information architecture supports intuitive navigation for the entire campus community.
Construction
Project management and field coordination tools need to function on job sites, not just desktops. Our design process for construction platforms focuses on mobile usability, offline access, and real time data visibility.
Technology
Next generation SaaS products and developer tools require interaction design that handles complexity without overwhelming users. We design technology platforms where dense feature sets remain navigable and productive.
Startups
Early stage companies need to validate their idea quickly and test assumptions with real users. Our startup UX engagements move from research to clickable prototype fast, so founders can present to investors with confidence.
Compliance
Regulatory platforms require clear, auditable workflows. We design compliance tools with visual hierarchies that minimize errors and support documentation needs.
Energy
Monitoring dashboards manage vast data in real time. Our energy sector UX turns complex data into clear visuals that enable fast, accurate responses.
Transparency at each stage
Discovery & Research
We audit audiences and competitors to define pain points, ensuring design solves your specific business challenges.
Design Strategy
Creating concepts and user flows to build an intuitive product structure and seamless interaction logic.
Iterative Prototyping
Real-time progress you can see, from wireframes to high-fidelity mockups that bring your digital vision to life.
Usability Testing
We validate every button and transition through real-world scenarios to eliminate friction before development.
Handoff & Support
Complete design systems and asset delivery with ongoing expert support to ensure pixel-perfect implementation.
Ready to Improve Your User Experience?
If your product has friction, confused users, or low conversion rates, SoftDoes can help you identify and fix the root cause. Reach out for a design audit or a focused conversation about your next project. Our team is here to contribute real solutions to your specific goals in the Syracuse community and beyond.

Numbers Don’t Lie
Recent projects showcasing how we design, engineer, and deliver production-ready software solutions.

WHAT IT WAS LIKE TO BUILD TOGETHER
Direct feedback from founders and product owners – including our partners right here in Syracuse, NY – after shipping, scaling, and maintaining real production systems.
WHAT CHANGED IN PRACTICE
Clients didn’t stay because of promises. They stayed because delivery became predictable, ownership was clear, and the product kept moving forward after launch.
- 01Direct Access to Senior Engineers
Our UX team is composed of senior designers with years of practice across complex product categories. You will not be handed off to junior staff learning on your project. Every person assigned to your engagement has shipped real products and solved real usability issues. We bring skills in research, visual design, interaction design, and front end collaboration. That depth means fewer revision cycles and better outcomes from day one. Your investment goes toward experienced design work, not training time.
- 02Predictable Delivery
We define milestones, communicate progress weekly, and flag risks before they become surprises. Our design process follows a structured timeline with clear deliverables at each phase. You will know what is complete, what is in progress, and what is coming next without having to ask. We use shared tools so stakeholders can track status in real time. Deadlines are commitments, not suggestions. That predictability lets your team plan engineering and marketing around our output with confidence.
- 03Built to Last Past Launch
We design solutions that your team can maintain and extend after the engagement ends. Every design system, component library, and documentation package is structured for long term use. We do not create brittle designs that break when requirements change. Post launch, we offer optimization support and analytics review to keep your product performing. Customer journey mapping supports long term customer relationships, and our designs reflect that philosophy. Your product should get better over time, not harder to manage.
- 04No Babysitting Required
Our team operates independently once goals and constraints are aligned. You do not need to manage daily tasks, chase updates, or attend unnecessary meetings. We assign a dedicated point of contact who keeps communication structured and efficient. When we need feedback or a decision, we come to you with context, options, and a recommendation. This frees your leadership to focus on running the business. We treat your time as a resource we are responsible for protecting.
Frequently Asked Questions
How is communication handled during UX design projects?
We assign a dedicated project lead who serves as your single point of contact throughout the engagement. Communication happens through scheduled weekly syncs and a shared project channel for asynchronous updates. We use collaborative tools where stakeholders can leave feedback directly on designs, which reduces email chains and misunderstandings. At each key stage, we present deliverables and walk through our rationale so your team understands the design decisions behind every screen. Urgent items are addressed within one business day. The goal is to keep you informed without overwhelming your calendar.
What types of UX design projects are a good fit for SoftDoes?
We work across project sizes, from focused usability audits to complete product redesigns. Complex platforms with multiple user roles, regulatory requirements, or heavy data visualization are areas where our experience is strongest. Startups validating a new concept and established companies modernizing legacy interfaces both find value in our approach. We are comfortable with B2B tools, customer facing applications, internal dashboards, and mobile products. If your project involves real users with real workflows, we are a good match. The iConsult Collaborative at Syracuse University pairs advanced students with local businesses to build user interfaces, and we complement that academic pipeline with production grade UX practice.
Do you design for specific platforms or offer cross platform UX solutions?
We design for web, iOS, Android, and desktop applications. Most of our engagements involve cross platform solutions where the customer experience needs to remain consistent regardless of device or operating system. Our design systems are structured to support multi platform deployment from a single source of truth. We also account for emerging interfaces, including conversational interfaces and voice enabled tools where appropriate. Responsive design is standard in every engagement, not an add on. If your users move between a website and a native app, we ensure the transition is seamless.
How many revision rounds are included in the UX design process?
Every project includes structured revision rounds at each major milestone, typically two to three per phase. We present concepts with clear rationale, collect your feedback, and iterate before moving to the next stage. Because we invest heavily in research and discovery upfront, major directional shifts are rare by the time we reach high fidelity screens. Additional revision rounds can be scoped if the project requires them. Our goal is to get the design right, not to limit your input artificially. Most clients find the structured approach reduces total revisions compared to less disciplined processes.
What happens after UX design launch?
Launch is a milestone, not an endpoint. We offer post launch UX monitoring that includes analytics review, user feedback collection, and identification of new optimization opportunities. Conversion rates, engagement metrics, and usability scores are tracked against the benchmarks we set during the project. If issues surface, we diagnose and recommend targeted design adjustments. Many of our clients engage us on retainer for ongoing UX improvement tied to their product roadmap. No two customer journey maps are alike due to unique user experiences, so continuous learning from real usage data is essential for the future of your product.
Will we own the UX design code and intellectual property?
Yes. Upon final payment, you receive complete ownership of all design files, assets, documentation, and any front end code produced during the engagement. This includes source files, component libraries, the design system, and all research artifacts. We do not retain licensing rights or usage restrictions on your deliverables. You are free to modify, extend, or hand off the work to any internal or external team. UX design ownership is straightforward with SoftDoes because we believe your investment should remain entirely yours.
What makes SoftDoes different from a typical UX design agency?
Most agencies assign junior designers and layer in project managers to compensate. We staff senior practitioners who own their work from research through delivery. Our UX design approach is rooted in measurable business outcomes, not aesthetic preferences. We integrate accessibility, performance, and conversion strategy into the design process from the start rather than treating them as separate workstreams. Syracuse offers a mix of academic programs, professional meetups, and workshops for UX design, and we actively participate in that community. The Syracuse Tech Meetup hosts discussions on digital product creation and networking events, and our team contributes to that space alongside our client work.
How do you price UX design projects in Syracuse?
We scope every project individually based on complexity, timeline, and deliverables required. After an initial discovery conversation, we present a detailed proposal with fixed milestones and clear pricing for each phase. There are no hidden fees or ambiguous hourly estimates that balloon unpredictably. For ongoing UX design engagements, we offer monthly retainer structures tied to defined output. Our pricing reflects the seniority of the team and the quality of the process, and we are transparent about what each phase includes. Reach out with your project details and we will respond with a scoping recommendation within a few business days.
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How I Built SoftDoes. From Solo Developer to Custom Software Development Company
In 2019, I was a freelance software engineer working from a small apartment in Ukraine. Today, I lead SoftDoes, a 70+ person AI focused <a href='https://softdoes.com/'>custom software development company</a> headquartered in Kansas City, Missouri. This is the story of how I built it, project by project, client by client, through a war and across continents.
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