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User Experience Design in Reading, PAFlag Of Reading

SoftDoes works as a technical partner for companies in Reading, PA, and across the United States, covering every stage from discovery through launch. Our focus is on complex digital products: platforms with layered workflows, portals handling sensitive data, and dashboards where clarity determines whether users succeed or fail.

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  • 90+

    Active Client Partnerships

  • 80+ Person

    Product & Engineering Team

  • 100%

    Your Code & IP Ownership

  • U.S.-Led

    Delivery & Accountability

Services we offer

  • 01User Experience Design

    > USER EXPERIENCE DESIGN THAT TRANSFORMS COMPLEXITY INTO CLARITY <

    User experience design is research driven work. It starts with understanding how real people interact with your product, where they get stuck, and why they abandon critical tasks. User interviews, persona development, and journey mapping align digital products with user needs before a single screen is drawn. Our UX designers run stakeholder interviews, map user flows, define user personas, and run usability testing sessions to surface friction that analytics alone cannot explain. This approach has concrete results. Effective UX design can reduce customer support costs significantly, and companies with good UX can increase conversion rates by up to 400%. User research helps identify friction points in user flows so that onboarding confusion and drop offs in key funnels decrease. We align every UX decision with your product strategy, the capacity of your engineering team, and your release schedule. Our designers integrate with your local product managers and engineers as one team, not a separate silo. User experience design enhances customer satisfaction significantly, and that connection to business outcomes is what separates real UX work from surface level adjustments.

    > WHAT OUR UX WORK ACHIEVES <

    Every engagement is guided by outcomes your stakeholders can measure:

    • Friction free journeys
    • Insight backed decisions
    • Lean usability research
    • Conversion focused flows
    • Accessible interaction patterns
  • 02User Interface Design

    > UI DESIGN THAT CONNECTS USERS TO YOUR PRODUCT <

    UI design is where UX findings become tangible. We create layouts, visual hierarchy, and interaction states that let users complete tasks with confidence. Every screen is detailed in FIGMA with clear rules and reusable components, so your engineering team implements without repeated guesswork. Our UI work respects your existing brand identity yet adapts it for digital products, dashboards, and portals. Good user interface design shortens training time, improves readability, and prevents user mistakes. Design systems enhance visual consistency and streamline development across your entire product. Teams in Reading, PA, get consistent design libraries with interaction state specs, responsive page grids, and a clear style language. Intuitive online experiences are expected by modern users, and a polished UI is how you meet that expectation. WCAG 2.1 Level AA is a common accessibility standard we integrate into the wireframe phase, so accessible design is not an afterthought.

    • Modern layout systems
    • Design ready components
    • Responsive page grids
    • Clear visual hierarchy
    • Interaction state specs
  • 03Product Design Services

    > PRODUCTS THAT SOLVE REAL PROBLEMS <

    Where does your next release actually need to go? Product design services connect UX research, UI design, and product thinking into one continuous process. Digital product designers solve users' problems through design, and they conduct market and user research to understand needs before committing resources. This helps Reading companies reduce rework, avoid random feature releases, and ship focused versions that matter. We handle opportunity framing, roadmap input, feature prioritization, and experiment design. Research and validation are increasingly expected before committing to full web development, and prototyping is a key responsibility that helps visualize product ideas before full development.

    • Concept validation
    • Feature prioritization
    • End to end user flows
    • Prototyping for pilots

> USER EXPERIENCE DESIGN THAT TRANSFORMS COMPLEXITY INTO CLARITY <

User experience design is research driven work. It starts with understanding how real people interact with your product, where they get stuck, and why they abandon critical tasks. User interviews, persona development, and journey mapping align digital products with user needs before a single screen is drawn. Our UX designers run stakeholder interviews, map user flows, define user personas, and run usability testing sessions to surface friction that analytics alone cannot explain. This approach has concrete results. Effective UX design can reduce customer support costs significantly, and companies with good UX can increase conversion rates by up to 400%. User research helps identify friction points in user flows so that onboarding confusion and drop offs in key funnels decrease. We align every UX decision with your product strategy, the capacity of your engineering team, and your release schedule. Our designers integrate with your local product managers and engineers as one team, not a separate silo. User experience design enhances customer satisfaction significantly, and that connection to business outcomes is what separates real UX work from surface level adjustments.

> WHAT OUR UX WORK ACHIEVES <

Every engagement is guided by outcomes your stakeholders can measure:

  • Friction free journeys
  • Insight backed decisions
  • Lean usability research
  • Conversion focused flows
  • Accessible interaction patterns

We Turn Technology Into Results

Partner with a team that blends technical precision, creative design, and business insight. We’ll help you launch, scale, and dominate your digital niche.

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Transparency at each stage

Discovery & Research

We audit audiences and competitors to define pain points, ensuring design solves your specific business challenges.

Design Strategy

Creating concepts and user flows to build an intuitive product structure and seamless interaction logic.

Iterative Prototyping

Real-time progress you can see, from wireframes to high-fidelity mockups that bring your digital vision to life.

Usability Testing

We validate every button and transition through real-world scenarios to eliminate friction before development.

Handoff & Support

Complete design systems and asset delivery with ongoing expert support to ensure pixel-perfect implementation.

Talk to Us About Your Product

If your Reading team is dealing with confusing workflows, low adoption, or a platform that generates more support tickets than value, that is exactly the kind of challenge SoftDoes is set up to work through. Share what is frustrating your users or slowing your roadmap, and let's schedule an initial conversation.

Get in touch

Numbers Don’t Lie

Recent projects showcasing how we design, engineer, and deliver production-ready software solutions.

  • Startup
  • Real Estate
2026

Our Haus AI

A finance professional turned founder built Our Haus AI, an AI-powered collaborative workspace where homeowners and contractors scope, bid, contract, and document renovation projects together. SoftDoes took her prototype and made it production-ready.
Outcome
SoftDoes hardened and secured a far-more-than-MVP platform for launch, delivering on a fast, defined timeline so a solo non-technical founder could move to production and start onboarding founding users.
  • 10XMVP scope delivered
  • 2+years Ongoing partnership
  • 1Fully owned Platform
View Full Case Study
Our Haus AI case study screenshot
  • Finance
  • Energy
2026

Deepwater Insights

Deepwater Insights delivers proprietary alternative data and niche research on the offshore drilling and energy sector to institutional investors, family offices, and high-net-worth individuals who require coverage that larger firms don't provide.
Outcome
A brand-aligned editorial platform with premium content architecture gave Deepwater Insights a professional home for its research and a direct channel to investors beyond social media.
  • 100%Brand Continuity
  • 2Platform Distribution
  • 100%Paywall-Ready Content
View Full Case Study
Deepwater Insights case study screenshot
  • Real Estate
2026

The building buyer

The Building Buyer is a Florida-based real estate investment firm co-founded by Dylan Troiano and Charles Hanlin. They acquire single-family, multifamily, and commercial properties across South Florida and beyond, with a focus on motivated seller opportunities.
Outcome
SoftDoes built a proprietary lead generation and data extraction system that replaced hours of manual research each day, freeing the team to focus on deals instead of data.
  • 18Weekly hours saved
  • 2+Years Ongoing partnership
  • 1Fully owned Platform
View Full Case Study
The building buyer case study screenshot
  • Education
  • Non-Profit
2026

WOVEN & NICE

Woven is a Spring Valley, NY nonprofit running the NICE program (New Training Inclusive Community Environment) in four Rockland County schools. Their team supports students through restorative practices, mediation, and professional development for teachers and administrators.
Outcome
A full website rebuild gave Woven a cleaner, more navigable donation experience and a stronger digital presence to support their push into new school districts.
  • 4Schools Served
  • 4Weeks to Launch
  • 1STTime on Upwork
View Full Case Study
WOVEN & NICE case study screenshot
  • Healthcare
2026

CareInTouch

CareInTouch is a Bay Area home health agency providing skilled nursing and therapy services to patients referred from hospitals and clinics. With over 100 staff, they operate in one of the most complex and compliance-driven healthcare markets in the country.
Outcome
SoftDoes built a custom compliance and billing monitoring app that eliminated missed deadlines, reduced revenue loss, and gave ownership real-time oversight of the entire care workflow.
  • 40% Reduction In Billing Errors
  • 100+Staff Operations Managed
  • 0Missed Compliance Deadlines
View Full Case Study
CareInTouch case study screenshot
  • Startup
2026

Sparkle The Cleaning Service

Sparkle The Cleaning Service is a Detroit-area residential cleaning company with 10 years in business, connecting homeowners with vetted, insured independent cleaners through a subscription-based marketplace platform.
Outcome
Launched a two-sided marketplace that removes the middleman from cleaning transactions, letting cleaners earn more while giving customers a transparent, trust-first booking experience.
  • 75% Platform Transparency
  • 2XPlatform Growth
  • 40%Higher User Retention
View Full Case Study
Sparkle The Cleaning Service case study screenshot
  • Startup
2026

DineMate

DineMate is a Maryland-based dating and connecting platform built around verified profiles, restaurant reservations, and prepaid dining experiences. Founded to bring back authenticity to how people meet and connect.
Outcome
A fully custom web app, live on AWS, replaced a stalled mobile build and gave a first-time founder a scalable foundation to pursue users, partnerships, and investor capital.
  • 60% Time Saved
  • 99%System Reliability
  • 40%Higher User Retention
View Full Case Study
DineMate case study screenshot
  • Healthcare
2026

Prior Authorization AI

Prior Authorization AI is a healthcare automation startup building AI-powered tools to streamline prior authorization for Medicare and Medicaid medical transportation providers in New Jersey.
Outcome
Replaced a 16-hour manual document collection process with an automated intake and submission pipeline, freeing the founder to focus on clinical oversight instead of clerical work.
  • 16Weekly hours saved
  • 63%Admin time reduced
  • 43%Fewer submission errors
View Full Case Study
Prior Authorization AI case study screenshot
  • Education
2026

Grand Central Language Services

Grand Central Language Services provides translation and interpretation for organizations operating in complex, multilingual environments. As demand grew, internal workflows became harder to manage. SoftDoes built a custom platform to streamline coordination, improve visibility, and support scalable operations.
Outcome
The new platform brought structure to daily operations, improving project organization, reducing manual coordination, and increasing visibility across workflows. The system now supports more reliable delivery and gives the team a foundation for growth.
  • 72%Workflow Reduction
  • 48%Coordination Reduction
  • 83%Visibility Increase
View Full Case Study
Grand Central Language Services case study screenshot
  • Healthcare
2026

FMY Orthodontics

FMY Orthodontics, a multi-location practice in West Tennessee, partnered with SoftDoes to replace a spreadsheet-based financial workflow with a custom web platform. The goal was to simplify how staff present treatment financing while allowing patients and families to review and complete decisions remotely.
Outcome
The new platform streamlined internal workflows and removed manual spreadsheet work while giving patients a more flexible, modern experience. Staff spend less time coordinating financing, and families can review and finalize plans from home with ease.
  • 60%Workflow Reduction
  • 75%Remote Adoption
  • 5Locations Aligned
View Full Case Study
FMY Orthodontics case study screenshot
2025

Forbidden Alchemy

Forbidden Alchemy is an alternative fashion brand creating dark, provocative clothing for the metalhead community, with 10% of profits donated to mental health awareness. Its mostly mobile audience struggled with a store that was hard to navigate and weak on functionality.
Outcome
SoftDoes delivered a new UX/UI, quick access to size charts, a simple checkout, and a gothic brand identity across web and merch, turning the Shopify store into a leading destination for alternative fashion and growing revenue month over month.
  • +44%Revenue Month Over Month
  • 86%Design Satisfaction
  • 2.8XUser Retention Growth
View Full Case Study
Forbidden Alchemy case study screenshot
2025

Altera

Altera builds on decades of computational neuroscience research to create digital human beings for gaming. Backed by a $2M pre-seed round led by Andreessen Horowitz, the team needed a landing page that could explain complex agent technology to players, partners, and investors.
Outcome
SoftDoes designed a polished landing page and brand with real-time character personalization, a simplified product story, and a mobile-first layout, giving Altera a trustworthy presence and a private beta sign-up flow for investors and partners.
  • 98%Dynamic Customization
  • 100%Streamlined Navigation
  • $2MPre-Seed Round
View Full Case Study
Altera case study screenshot
  • Real Estate
2025

Brizacorp

Brizacorp manages residential properties and coordinates the staff who handle painting, cleaning, and repair requests. Its team tracked work across messengers, phone calls, e-mail, and paper planners, with no single place to manage requests or measure performance.
Outcome
SoftDoes built a web and mobile CRM with role-based panels for admins, managers, and employees, bringing requests, staff, and statistics into one system and making daily tasks faster to complete and easier to track.
  • 98%Application Stability
  • 95%Utilization Rate
  • 30%Faster Task Completion
View Full Case Study
Brizacorp case study screenshot
2025

Color & Harmony

Color & Harmony is a Kentucky-based color consulting studio led by certified color strategist Diana Cartaya. The studio needed a website that reflects its refined aesthetic, showcases its portfolio, and explains a science-based color process in simple language.
Outcome
In just 2 months, SoftDoes designed and developed a responsive website with a clear journey from first visit to booking, lifting conversions and engagement and helping the studio grow revenue from $7,500 to $25,500+.
  • 45%Conversion Rate Increase
  • 50%Higher User Engagement
  • 2Months to Launch
View Full Case Study
Color & Harmony case study screenshot
2025

The Modern Gentlemen

The Modern Gentlemen sells premium men's skincare featured in Men's Health, GQ, and Men's Journal. Its customers wanted an efficient routine, but generic product suggestions and limited skincare knowledge made choosing the right products hard.
Outcome
SoftDoes redesigned the store around personalization, with a skin quiz, AI-powered product recommendations, and a tiered Prestige Points rewards system, creating a mobile-first experience that lifted conversions and repeat business.
  • 30%Increase in Conversions
  • 25%Higher Customer Retention
  • 92%Mobile Purchases
View Full Case Study
The Modern Gentlemen case study screenshot
2025

OQ Technology

OQ Technology connects IoT devices, machines, and people anywhere on the planet through its satellite network, serving energy, maritime, logistics, agriculture, and mobile operators. Its website made it hard to explore products and reach pricing plans.
Outcome
SoftDoes redesigned the platform with clearer navigation, focused Lite to Enterprise plans, an ROI calculator, and dedicated flows for businesses, individuals, and operators, making the choice easier for users and boosting sales.
  • 4Pricing Plans Clarified
  • 3Dedicated User Flows
  • 1Unified Platform
View Full Case Study
OQ Technology case study screenshot
  • Real Estate
  • Finance
2025

Stay Vest

Stay Vest is a private real estate investment firm that acquires, renovates, and operates boutique hotels for cash flow, tax benefits, and equity gain. It needed a platform that explains its strategy and earns the trust of passive investors.
Outcome
SoftDoes designed a premium, responsive web platform presenting the investment strategy, property portfolio, team, and key operating metrics, with an "Invest with us" form that turns interested visitors into qualified investor leads.
  • 1,500+Guest Stays
  • 200+Rooms Managed
  • 5States Covered
View Full Case Study
Stay Vest case study screenshot
2024

Bokeyno Motorsports

Bokeyno Motorsports is the leading mobile installer of vertical doors for high-performance cars. This Shopify website isn’t just about services—it’s a bold statement of power, style, and expertise. With a sharp layout, strong visuals, and real-world case studies, the site delivers all the information car enthusiasts need to book confidently and instantly.
Outcome
With a mix of dynamic layouts, curated gallery sections, and fast-loading interactions, we kept the user journey focused on action—whether it’s learning about supported models or requesting a quote.
  • 54%Booking Requests
  • 43%Lead Conversion
  • 32%Qualified Inquiries
Bokeyno Motorsports case study screenshot
2025

ai document processing platform

A comprehensive talent solution designed to help companies attract, hire, and retain top talent more effectively. The platform combines AI-powered recruitment technology with employee financial wellbeing programs, enabling smarter hiring decisions while supporting employees’ financial stability and long-term engagement.
Outcome
The new software significantly reduced staff steps for presenting and managing patient financing, replacing a manual workflow with a single streamlined system and improving clarity for both staff and patients.
  • 62%Faster Processing Time
  • 78%Less Manual Work
  • 35%Improved Accuracy
ai document processing platform case study screenshot

WHAT CLIENTS SAY

Independently verified reviews from real clients on Clutch.co

FMY Orthodontics

Client Story

Real feedback from

FMY Orthodontics

“Their perseverance and solution-oriented mindset. SoftDoes consistently found ways to make things work, added features we had not originally envisioned, and never became frustrated. It felt like working with a true partner who cared about the success of our practice.”

Dan Merwin

DDS, MS -- President, FMY Orthodontics

Prior Authorization AI

Client Story

Real feedback from

Prior Authorization AI

“Every time I sent a request, if there was anything that didn't work, they were able to turn it around quickly. Even when there were no updates yet, they always reached out to let me know they were working on it.”

Joseph Oluwo

Founder of Prior Authorization AI

WOVEN

Client Story

Real feedback from

WOVEN

“What stood out most was their commitment to understanding our needs before presenting solutions.”

Danna Pastran

Administrative Operations Manager, WOVEN

Grand Central Language Services

Client Story

Real feedback from

Grand Central Language Services

“The site performs as intended and provides the foundation for our company's digital presence.”

Joe Goldstein

QA Manager, Grand Central Language Services

DineMate

Client Story

Real feedback from

DineMate

“They go above and beyond.”

Eric Snead

CEO, DineMate "Dating Connecting Platform"

WHAT CHANGED IN PRACTICE

Clients didn’t stay because of promises. They stayed because delivery became predictable, ownership was clear, and the product kept moving forward after launch.

  • Senior talent leads UX and product work at every stage. Our designers and engineers handle discovery, interaction design, prototyping, and collaboration directly. There is no chain of junior staff relaying your feedback upward. The same senior people stay through research, design, and launch, which shortens feedback loops and eliminates miscommunication. This structure means your Reading team talks to the person making the decisions and doing the work. Digital product design requires experienced problem solving, and that is exactly what you get from day one.

  • Transparent planning and UX milestones set the tone from kickoff. We structure clear roadmaps, timeboxed sprints, and visible progress for Reading teams so you always know where the project stands. Prototypes and design artifacts are shared on a set rhythm, not at random. Risk flags and scope discussions happen early, not at the end when changes become expensive. Our UI/UX process is designed to keep surprises out of your timeline. Conversion Rate Optimization efforts align user behavior metrics with layout modifications at every stage.

  • We create design systems and documentation that work well beyond the first release. Maintainable UX patterns, reusable components, and clear specs mean your product does not need a full redesign every time requirements shift. We think about future features when defining navigation and information architecture so that extending the product feels natural. Reading teams can continue developing the product design without starting over. Design systems are evolving into synchronized experience ecosystems, and our approach reflects that. Product design services at SoftDoes are structured so the work lasts.

  • Our team runs with context after alignment. Proactive communication, prepared workshops, and thorough notes are standard. Stakeholders in Reading are kept informed without constant management overhead or repeated explanations. Questions come bundled with proposed options, not just problems. This user experience design partnership model saves your leadership time while keeping quality high. Mobile first and performance focused design remains essential for user experience, and we handle those details without being asked.

Technologies We Use

DESIGN TOOLS

VISUAL DESIGN

PROTOTYPING

React NativeReact Native
Next.jsNext.js

COLLABORATION & WORKFLOW

HTML5HTML5
CSS3CSS3
JavaScriptJavaScript
TypeScriptTypeScript
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Let’s Build the Future of Your Business

Every great product starts with a conversation.
 At SoftDoes, we don’t just write code — we dive deep into your goals, understand your market, and find the fastest path from idea to impact.

Get in touch

Frequently Asked Questions

Everything you need to know about working with SoftDoes. Can’t find an answer?

How is communication handled during user experience design in Reading, PA?

We use a mix of scheduled standups, asynchronous updates, and shared boards to keep everyone aligned. Each side has a clear owner for decisions, which prevents bottlenecks. Decisions on interaction design are documented and shared after every review session so nothing gets lost. Tools like Figma, shared project boards, and recorded walkthroughs keep UX collaboration transparent across time zones. We adapt the cadence to your team's preferences, whether that means daily syncs or weekly summaries. Every piece of feedback is tracked and addressed visibly.

What types of UX design projects are a good fit for SoftDoes?

We work on products, platforms, and UX modernization across a wide range of complexity. Both shorter initiatives, such as a UX audit of an existing portal, and ongoing digital product strategy engagements are welcome. Typical patterns include redesign of complex flows, creation of new platforms from scratch, and integration of design systems into existing codebases. Local providers typically bundle UX/UI capabilities into web development packages, but we treat UX as a dedicated discipline. If your project involves workflows, dashboards, or multi user environments, it fits our expertise. We are interested in all types of projects, from early stage MVPs to mature enterprise tools.

Do you design for specific platforms or provide cross platform solutions?

We design for web, mobile, internal tools, and responsive apps. Cross platform UX design means thinking in systems so that navigation, visual hierarchy, and interaction patterns stay consistent across every surface. A dashboard that works on a desktop monitor also needs to function on a tablet in the field. We adapt interaction patterns to each context, whether that is touch, keyboard, or voice input. Users expect seamless transitions between touch, voice, and visual inputs, and our approach accounts for that. The result is a unified experience regardless of device or platform.

How many revision rounds are included in the design process?

We structure the user centered design process around iterative stages, not a fixed number of revision rounds. Work begins with low fidelity explorations, sketches, and wireframes where feedback is fast and changes are inexpensive. From there, we move into refined UI passes with collaborative reviews at each step. Reading stakeholders participate in each review, so adjustments happen in context rather than after the fact. This approach means the final product reflects real input from your team, not assumptions. Core UX offerings include prototyping and wireframing, UX audits, and usability testing at every stage.

What happens after the design launch?

Launch is the beginning of a new phase, not the end of the engagement. We support post launch UX optimization through analytics reviews, UX research, and continuous improvement cycles. That includes future releases, backlog grooming, and design system updates as your product evolves. We help prioritize UX refinements based on real usage data and user feedback, not guesswork. User behavior insights can increase platform activity significantly when acted on promptly. The goal is to keep your product relevant and effective as your market and users change.

Will we own the code and IP for our design?

Yes. Clients retain full product ownership of all designs, assets, and software created during the engagement. That includes UX research outputs, UI libraries, user journey maps, and every Figma file. We maintain clear repositories and design documentation so your team can continue without dependency. Handoff is structured and versioned, meaning nothing is locked behind proprietary tools or accounts. This transparency applies to all deliverables, from early prototypes to the final design system. You walk away with everything needed to extend the product independently.

What makes SoftDoes different from typical UX designers?

We operate as a product design partnership, not a ticket taking vendor. Senior talent, technical depth, and integrated UX and engineering expertise define how we work. Our designers understand basic coding constraints and collaborate directly with your engineers, which means fewer handoff errors and faster implementation. We focus on complex products and long term collaboration, not one off website projects. This approach is why companies choose SoftDoes over firms that treat UX as an add on to web design services. The difference shows in fewer rework cycles, clearer roadmaps, and products that actually get adopted.

How do you price UI/UX design projects?

Our UX engagement model depends on scope, complexity, and the specific UX activities requested. We discuss your goals, constraints, and timeline before proposing a structure. Typical options include project based engagements for defined initiatives and ongoing collaboration for products that require continuous UX attention. We do not publish fixed prices because every product is different. Pricing conversations are straightforward, and we explain exactly what each phase covers. The balance between investment and outcome is always part of the discussion.

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Discuss Your Project

This is a no-pressure, 30-minute conversation. We will talk through what you are building, identify risks or unknowns, and outline what it would take to do it right.

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Let's build together.

Talk with a senior engineer about your product idea, architecture, and what it would take to build it.

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